What Is Ad Revenue Attribution?
广告收入归因 is the methodology that allows marketers to allocate and measure ad revenue by the user acquisition source.
What Is Ad Revenue LTV?
Ad Revenue LTV is the advertising revenue made by new users when they install an app over the entire lifetime (or x-days) of their activity. It accounts for user retention, ad impressions, and estimated revenue from all networks for a specific cohort of users.
How Is Ad Revenue Attribution Calculated In Tenjin?
广告收入归因方法有多种。而 Tenjin 使用的是一种独特的基于会话的（或群组的）广告收入归因和 LTV 计算方法。聚合值带来了更谨慎的广告 LTV 预估，即使是不允许追踪 IDFA 的用户也能被考虑在内。
自 iOS 14.5 隐私政策调整，广告主可用的数据粒度大幅度减少以来，这种基于群组的计算广告收入来源的方法变得越来越重要。
If you're interested in exploring how Tenjin customers have used this feature successfully, have a look at 此案例.
还有一种方法就是借助 Tenjin 的 Advanced 和 Enterprise 计划中所提供的用户/展示层级收入数据，进行更精准的广告收入归因。
What Ad Revenue Metrics Can You Get Access To With Tenjin?
You can find the following ad revenue attribution metrics in Tenjin's user-acquisition report:
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- 广告收益
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- Ad LTV (Ad Network) ：来自变现渠道的广告收入LTV
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- Lifetime Ad ROI
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- Ad Revenue LTV / User
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- N-Day Ad Revenue LTV
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- N-Day Ad Revenue LTV / User
点击这里查看完整指标列表。
What Are The Benefits Of Ad Revenue Attribution?
1. 广告变现归因有助于企业了解未来应投资哪些渠道和来源
准确的广告收入报告可以帮助企业 了解哪些渠道或活动带来了最多的收入 （以及哪些没有）。这将有助于他们优化 广告变现 策略，并使他们能够实现盈利性增长。
2. 广告变现归因可以帮助开发者尽可能准确地预测用户 LTV，进而全面了解 (ROI)
广告收入归因通常基于展示或用户层级的收入数据。因此，这些精细数据可以帮助开发者尽可能准确地预测用户 LTV，进而全面了解 (ROI)。
3. 广告变现归因帮助企业定位高价值用户
Since ad revenue attribution is based on user-level data, businesses not only get a sense of which campaigns are performing better, but are also able to identify high-level users for their campaigns. That information is valuable as they can use it to target this 'ideal target audience' in future campaigns in the most cost-effective way.