什么是安装？
新用户下载并首次打开应用时，就会被计算为一次安装。在衡量移动应用相关的营销活动成效时，安装是一项关键指标，比如广告花费了 X 美元后，带来了多少应用安装量。
为什么监测安装量很重要？
监测安装量很重要，部分原因如下：
- 了解营销活动的成效。通过监测一段时间内的安装量，可以确定是哪些营销渠道和活动带来了最多的安装，再据此来调整营销策略。
- 了解用户获取成本。通过监测安装量和相应的广告支出，可以计算出单次安装成本（CPI），这样才能及时作出优化调整，降低成本并提高买量效率。
- 深入了解用户参与度。通过监测一段时间内的安装量，可以确定用户是否有在应用内找到想要的，是选择继续使用或卸载它。这些信息可以用来识别应用内的问题并进行必要的改进。
- 了解用户规模。通过监测安装数量，可以了解应用的用户规模以及用户增长情况。这些信息对于预测未来收入和规划买量活动非常有用。
有哪些不同的安装类型？
- Organic Installs - Organic installs are app installations that are not the result of paid advertising or promotion. These installs occur when users discover the app through means other than paid advertising, such as through search results, the App Store recommendations, or word-of-mouth. Organic installs are usually more valuable than paid installs, as there is little to no cost involved and can be seen as a sign of the app's popularity and quality.
- Paid Installs - Paid installs are app installations that are the result of paid advertising or promotion. These installs are counted when users are exposed to an ad for the app and choose to download, install and open it on their device. Paid installs can be an effective way for app developers to reach new users and increase the visibility and popularity of their app.
有什么重要的安装指标？
以下是一些最常见的安装指标：
- 总的 安装量
- Daily Active Users (DAU 日活跃用户)
- Monthly Active Users (MAU 月活跃用户)
- Retention Rate (RR 留存率)
- Cost-per Install (Acquisition cost 安装成本)
Tenjin 如何计算安装？
Tenjin's attribution technology enables marketers to gain valuable insights into how users are engaging with apps and helps determine the source of these users. Our dashboard let's you measure both tracked installs 和 reported installs点击 这里.