Tabarak Paracha
In this case study, we explore how three Pakistani studios: Invogue Technologies, Smarnovative Labs, and DevOps Studio, leveraged Tenjin’s combined deal to overcome pricing barriers and scale user acquisition (UA) collectively.
Here’s a snapshot of their impressive results:
- ≈40% reduction in MMP costs
- 60% increase in UA spend (DevOps Studio)
- 100% data privacy maintained through independent dashboards
- Unlocked enterprise-tier pricing through collaboration
About the Studios
Based in Lahore, Pakistan, Invogue Technologies, Smarnovative Labs, and DevOps Studio have been creating engaging hyper-casual, casual, and simulation games since they began scaling their user acquisition efforts in 2024. Their portfolios include popular titles like Supermarket & Motel Simulator, Mall & Fast Food Simulator 3D, Car Dealership Business Game, and Real Mother Simulator.
In Pakistan’s rapidly growing mobile gaming market, these studios compete against both local developers and international giants. Scaling effectively requires multichannel UA strategies and precise measurement—but traditional MMP pricing models often lock smaller studios out of competitive rates.
The Challenge
Invogue Technologies, Smarnovative Labs, and DevOps Studio each hit the same wall: MMP pricing that penalized their size.
As they expanded beyond Google Ads into multichannel UA campaigns, they needed reliable attribution and conversion tracking. Without an MMP, data remained fragmented across platforms, making it impossible to measure ROAS accurately, identify top-performing campaigns, or optimize spend effectively.
They needed to find an affordable MMP. The problem? MMP pricing models typically reward volume. Studios generating 10 million conversions get dramatically better per-conversion rates than those at 2-3 million. Each studio had aggressive growth targets but limited budgets. Paying premium per-conversion rates individually would drain their UA spend, creating a catch-22: they needed scale to afford better rates, but couldn’t afford to scale without better rates.
The Solution
Tenjin’s answer was straightforward: if individual studios couldn’t reach volume thresholds alone, why not let them reach it together?
Tenjin’s combined deal allows multiple studios to pool their conversion volumes under a single contract, unlocking enterprise-tier pricing that none could access independently. Three studios with 2-3 million conversions each suddenly become 10 million conversion clients without sacrificing data privacy or operational independence.
This approach delivers:
- Lower MMP costs: Combined volumes unlock better cost per conversion rates
- True flexibility: Studios can invite trusted partners or friends in the industry to join
- Complete data privacy: Each studio operates with its own Tenjin Dashboard—zero data sharing between partners
- Unified measurement: Reliable attribution across all channels with one platform
The Results
When Invogue Technologies, Smarnovative Labs and DevOps Studio pooled their conversion volumes, the impact was immediate and substantial. By joining forces, they were able to get what they needed: cost efficiency and operational scalability: individually.
- ≈ 40% reduction of MMP costs
- 100% data privacy through Tenjin’s independent dashboards
Conclusion
Here’s what we learned from three Pakistani studios: sometimes the best way to compete with the big players isn’t to become bigger; it’s to work together.
Tenjin’s combined deal demonstrates how true flexibility and creativity can democratize growth opportunities for studios of any size. By joining together Invogue Technologies, Smarnovative Labs, and DevOps Studio were able to save 40% on their unit conversion price, allowing them to scale into new markets, all while retaining data privacy and independence. And, it happened because they stopped trying to solve the problem individually.
Growth barriers often have collaborative solutions. When pricing models favor the enterprise, smaller studios and agencies still can create their own opportunities through collaboration.
We believe MMP costs shouldn’t ever become your roadblock. So, look around your network. Which studios share your same challenges? You might be a conversation away from unlocking the same savings these three Pakistani studios discovered.
