Henry Li
In this case study, we take you through how XGame Studio, a leading mobile game publisher based in Hong Kong, achieved Global success using Tenjin and Xiaomi’s GetApps.
Here’s a glimpse of the impressive results they were able to achieve with the help of Tenjin and GetApps, Xiaomi’s app store:
– ≈ 20% boost in ad revenue
– ≈ 40% ROI growth in key regions
– 10M+ monthly installs
About XGame Studio
Founded in 2018, XGame is a globally recognized mobile game publisher based in Hong Kong. Specializing in casual and music games, XGame reaches players across North America, Europe, and Southeast Asia, building a diverse and engaged user base.
Challenges
In 2022, when XGame partnered with Tenjin, the company was just beginning to explore the global mobile gaming market.
The challenges they faced included:
Inexperience with Global UA: XGame lacked the expertise and infrastructure to launch effective campaigns in international markets. They needed guidance to compete on a global level.
Fragmented Advertising Data: They did not have access to a unified dashboard, making it difficult to measure the ROI and ROAS of campaigns across ad platforms.
Scaling Constraints: Without reliable data, XGame struggled to allocate budgets effectively and scale their user acquisition efforts.
Solution
Tenjin became a critical partner in XGame’s growth journey, offering a combination of robust tools and tailored consultation to address their needs.
Enhanced Platform Integration: Tenjin’s partnership with GetApps, Xiaomi’s international app store, enabled XGame to receive comprehensive measurement and analytics capabilities for their campaigns on GetApps. This enabled precise ROI measurement and optimisation of their user acquisition efforts.
Strategic Growth Support: Tenjin worked closely with XGame to develop a scalable, results-oriented UA strategy for international markets.
Comprehensive Campaign Measurement: Tenjin’s dashboard provided visibility into their campaign performance across platforms, enabling precise ROI calculations and optimization.
Ad Mediation ROI: The Tenjin dashboard displays Ad Mediation Revenue Metrics by utilizing impression-level data from your ad mediation provider via the Tenjin SDK. This feature allows XGame to evaluate the monetization performance of users acquired through different ad channels, empowering them to make data-driven decisions to optimize their ad spend.
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