Tenjin Launches Native Integration with Amazon Ads for iOS and Android

Measure and optimize your app campaigns across Amazon Ads’ premium inventory, directly in Tenjin. 

Mobile app teams are now able to measure and optimize their Amazon Ads campaigns directly from Tenjin’s dashboard. This new native integration supports both iOS and Android, so your Amazon Ads data sits next to attribution, cost, and monetization data. 

This feedback loop between Amazon Ads and Tenjin puts your first-party app signals to work, helping drive your campaigns and optimize for installs and in-app actions that matter most to your business. 

What Does the Tenjin and Amazon Ads Integration Do? 

Tenjin, a leading mobile measurement partner (MMP), has shared that this integration is designed for mobile app publishers on iOS and Android who want to measure and optimize their advertising campaigns across Amazon Ads premium inventory. This includes Amazon Mobile Shopping, Twitch, IMDb and more, from Tenjin’s Dashboard. 

What’s New 

With this new integration, Tenjin and Amazon Ads share signals, so your app data does more than report on past performance, it also shapes your next campaign. 

This integration helps with: 

• Boosting app campaign performance with first-party signals, thanks to the postbacks shared between Amazon and Tenjin. 
• Optimizing campaign performance based on your set goals such as Cost per Installs or Cost per Action. 
• Building audiences for future campaigns, including re-engagement and suppression lists. 

Amazon Ads, Added Value

Mobile growth and marketing teams need to know which campaigns drive installs, which ones drive revenue, and where to spend next. Tenjin is now able to bring your Amazon Ad results into the same context as the rest of your data, for easier comparison side-by-side, and make informed decisions. 

“Tenjin’s integration with Amazon Ads provides Android and iOS advertisers with attribution, valuable insights, and strategic findings, helping customers to optimize campaigns and make data-driven decisions to scale their apps more effectively.”

Joey Zhou, Product Manager, Global Partnerships at Tenjin. 

始め方

それらの指標を評価すべきN日またはpLTVの Amazon Ads integration is now available for all Tenjin customers on iOS and Android platforms. We work closely with partners like Amazon Ads to bring new integrations to Tenjin, so your team spends less time on connecting data, giving you more time to grow your app. Start for free, get support when you need it, and scale your plan as your app grows.