什么是 Reported installs 报告安装?
Reported installs 报告安装是广告平台通过其 API 报告的安装。不同于通过第三方监测合作伙伴(MMP)通过 SDK 追踪到的 tracked installs 监测安装,报告安装由各广告网络基于其特定的归因逻辑进行统计。 这篇文章 提供了不同广告平台如何计算报告安装和监测安装的全面概述。
Tenjin 中的报告安装是什么情况?
Tenjin 面板同时提供报告安装和监测安装这两项指标。此外,在 Tenjin 中,您还可以看到针对两种不同安装指标,计算的 CPI(每次报告安装成本) 和 tCPI(每次监测安装成本)。
将这两个指标放在同一个面板中,可以让客户在应用、渠道和广告层级上比较不同的安装情况。 这篇文章 provides a good overview of the differences between the different ways to track installs. One key difference between reported and tracked installs is that organic installs would be placed under 'tracked installs,' but not under reported installs in the Tenjin dashboard. In order to make a fair comparison between the two ways of installs then, Tenjin allows you to deselect all the organic installs for your analysis.
Tracked Installs 监测安装 vs Report Installs 报告安装
It's crucial to understand the difference between tracked and reported installs.
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