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Tenjin宣布支持Google Ads的Integrated Conversion Measurement（集成式转化衡量）功能

Roman Garbar

5 月 14, 2025

Tenjin目前已经率先支持Google Ads集成式转化衡量（ICM）功能！这项新集成将帮助Tenjin用户，在保证用户隐私的前提下（例如使用设备端转化追踪等技术），实现对iOS和Android应用投放活动的更全面和更强大的数据分析能力。

随着应用平台政策调整和隐私法规逐渐完善，全面评估App广告活动效果和表现变得越来越难。Google ICM将通过更精准、全面的归因分析，帮助广告主克服挑战，还原真实营销效果。

这对Tenjin用户意味着什么？

对Tenjin用户而言，您很快就能直接在Tenjin平台上使用Google的“集成式转化衡量”功能。获得实时精准归因，提高营销活动表现的可见性。这种集成可以帮助您更好地洞察广告支出的真正影响，做出更有把握、以数据为导向的决策。

如何启用Google Ads集成式转化衡量？

iOS用户：

确保您在Google Ads上正在投放iOS App广告活动

使用事件数据实现设备端转化测量。（具体方式请联系Tenjin技术顾问）

更新 Tenjin SDK至最新版，平台包括以下版本：

iOS: 1.14.8

Unity: 1.15.12

Ionic: 1.1.7

Flutter: 1.2.7

React Native: 1.2.3

Android用户 

无需任何操作，ICM将自动启用

展望未来 

Google将持续优化ICM算法模型，提升模型准确率，Tenjin也将同步升级支持功能更新。在Tenjin与Google的合作下，您将享受到更精准的归因分析和洞察。请继续关注其它更新！如有疑问，欢迎随时联系我们的技术团队获取专属支持。

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