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Tenjin Announces Early Support for Google Ads’ Integrated Conversion Measurement

Roman Garbar

May 14, 2025

Tenjin is excited to announce upcoming support for Google Ads’ Integrated Conversion Measurement (ICM). This new integration will empower Tenjin users to achieve enhanced reporting for iOS and Android App campaigns by leveraging privacy-preserving technologies like, on-device conversion measurement.

App platform updates and evolving privacy regulations have made it increasingly difficult to gain a complete view of your App campaigns’ impact and performance. Google’s ICM helps overcome these challenges by providing more accurate and comprehensive attribution for both iOS and Android.

What does it mean for Tenjin users?

For Tenjin users, this means you’ll soon be able to take advantage of Google’s Integrated Conversion Measurement directly within the Tenjin platform. You’ll gain more real time, accurate attribution, improved visibility into your campaign performance. This integration will help you better understand the true impact of your ad spend and make more confident, data-driven decisions.

How to enable Google Ads Integrated Conversions Measurement?

For iOS:

Ensure you have an active iOS App campaign for installs running on Google Ads.

Implement on-device conversion measurement using event data. Please consult Tenjin support for guidance on the implementation process.

Please update to the latest version of the Tenjin SDK, which includes the following versions for each platform:

iOS: 1.14.8

Unity: 1.15.12

Ionic: 1.1.7

Flutter: 1.2.7

React Native: 1.2.3

For Android: 

No actions needed. ICM will be enabled automatically.

Looking into the future 

Google will be continuously working on updates to ICM to improve the accuracy of the models. Tenjin is going to support these enhancements by integrating the latest ICM features and ensuring seamless compatibility with updated model versions. This collaboration will help users benefit from more precise insights, as Tenjin adapts to leverage the ongoing improvements in Google’s ICM technology. Stay tuned for more news, and as always, don’t hesitate to contact our team with any questions.

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