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在当前竞争环境激烈的移动应用领域中,如何实现利润的最大化已经成为各大开发团队与发行商共同关注的焦点与难题。对于那些选择将 应用内购买 ( IAPs ) 或者订阅服务作为其主要盈利模式的开发团队而言,增加 IAA(应用内广告) 是一项有难度的工作,因为一旦操作不当,很可能会导致付费用户大量流失。
什么时候该更应该关注每位用户的LTV而不是ROAS?为何实现盈利的时间周期(TTP)被视为企业至关重要的指标之一?
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