动态运营LiveOps

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动态运营LiveOps #

LiveOps 功能的响应并不总是即时的。我们并不能保证每一次都能在指定时间内获得确认应答。因此，如若未能及时收到响应，敬请您实施重试逻辑(retry logic)以获得更好的效果。

在Tenjin中，您可以根据用户归因来源设置自定义用户旅程。这为改进和更具创新性的应用内体验提供了一系列不同的机会。

场景1: 为来自特定广告活动（例如交叉推广活动）的用户提供游戏内奖励。

场景2: 根据用户是来自买量还是自然量，设置不同的用户流程（如引导、变现等）

LiveOps Campaigns 如何运作？ #

在Tenjin服务器上处理了归因数据之后，可以根据请求将数据返回给客户端（应用）。然后，应用会处理数据并根据需要显示应用内内容。

Tenjin仅负责此工作流程的数据传输部分。应用内内容的动态替换由应用开发者负责。

我可以将哪些归因数据传递给应用？ #

如果可用，以下参数可以传递回应用：

参数	说明	返回值示例
`advertising_id`	设备的广告ID	11de7924d076456d9a203c8dee56632a
`ad_network`	Campaign的广告渠道	mintegral
`campaign_id`	Tenjin campaign ID	6ebd3332-68f8-4919-875c-73fe6780d4f7
`campaign_name`	Tenjin的Campaign名称，或来自广告渠道的Campaign名称（如果广告渠道通过归因链接或API将Campaign名称传递给Tenjin，包括所有主要渠道：Meta、Google、Tiktok、Axon by Applovin等）	mtg_us_1103
`site_id`	子渠道ID	mtg_1256527
`creative_name`	来自广告渠道的素材名称	video_123
`remote_campaign_id`	广告渠道Campaign ID	ss_mtg_US_1123
`deferred_deeplink_url`	延迟深度链接
`click_id`	广告渠道点击ID	mtg65cebc77cddec80001c17f4w
`analytics_installation_id`	Tenjin生成的应用安装ID	f024e65f3dd94f16983726bcef192d68

以下是返回数据的示例：

JSON

{"referrer":"utm_source=(not%20set)&utm_medium=(not%20set)","referrer_params":{"utm_source":"(not set)","utm_medium":"(not set)"},"advertising_id":"00000000000000000000000000000000","ad_network":"ironsource","campaign_id":"f92aa3f1-8f2c-4110-ac2c-37c9a39618c4","campaign_name":"T1_ALL","site_id":"23445433","creative_name":"trees_playing_football"}

{"referrer":"utm_source=(not%20set)&utm_medium=(not%20set)","referrer_params":{"utm_source":"(not set)","utm_medium":"(not set)"},"advertising_id":"00000000000000000000000000000000","ad_network":"ironsource","campaign_id":"f92aa3f1-8f2c-4110-ac2c-37c9a39618c4","campaign_name":"T1_ALL","site_id":"23445433","creative_name":"trees_playing_football"}

我需要如何设置LiveOps Campaigns？ #

您需要以下内容：

成功集成Tenjin SDK 1.12.19+
请确保在每次应用启动时都初始化 Tenjin SDK：
- 对于Android，在主Activity的onResume中调用instance.connect();
- 对于Unity插件，在Application的onStart和onApplicationPause中调用instance.connect();

集成示例– iOS:

Objective-C

[[TenjinSDK sharedInstance]
    getAttributionInfo:^(NSMutableDictionary *attributionInfo) {
        NSLog(@"TenjinSDK getAttributionInfo result: %@", attributionInfo);
	  // Extract individual parameters
	  NSString *advertisingId = attributionInfo[@"advertising_id"];
	  NSString *adNetwork = attributionInfo[@"ad_network"];
	  NSString *campaignId = attributionInfo[@"campaign_id"];
	  NSString *campaignName = attributionInfo[@"campaign_name"];
	  NSString *siteId = attributionInfo[@"site_id"];
	  NSString *creativeName = attributionInfo[@"creative_name"];
	  NSString *deferredDeeplinkUrl = attributionInfo[@"deferred_deeplink_url"];
}]
;

[[TenjinSDK sharedInstance]
    getAttributionInfo:^(NSMutableDictionary *attributionInfo) {
        NSLog(@"TenjinSDK getAttributionInfo result: %@", attributionInfo);
	  // Extract individual parameters
	  NSString *advertisingId = attributionInfo[@"advertising_id"];
	  NSString *adNetwork = attributionInfo[@"ad_network"];
	  NSString *campaignId = attributionInfo[@"campaign_id"];
	  NSString *campaignName = attributionInfo[@"campaign_name"];
	  NSString *siteId = attributionInfo[@"site_id"];
	  NSString *creativeName = attributionInfo[@"creative_name"];
	  NSString *deferredDeeplinkUrl = attributionInfo[@"deferred_deeplink_url"];
}]
;

集成示例– Android:

Java

import com.tenjin.android.Callback;
import com.tenjin.android.TenjinSDK;

public class TenjinDemo extends ActionBarActivity {
  //...other callbacks are here

  @Override
  public void onResume() {
    // standard code
    super.onResume()

    // Integrate TenjinSDK connect call
    String apiKey = "<API_KEY>";
    TenjinSDK instance = TenjinSDK.getInstance(this, apiKey);
    instance.connect();

    instance.getAttributionInfo(new Callback() {
      @Override
      public void onSuccess(Map<String, String> data) {
        if (data.containsKey(TenjinConsts.ATTR_PARAM_ADVERTISING_ID)) {
          // Advertising ID of the device
        }
        if (data.containsKey(TenjinConsts.ATTR_PARAM_AD_NETWORK)) {
          // Ad Network of the campaign
        }
        if (data.containsKey(TenjinConsts.ATTR_PARAM_CAMPAIGN_ID)) {
          // Tenjin campaign ID
        }
        if (data.containsKey(TenjinConsts.ATTR_PARAM_CAMPAIGN_NAME)) {
          // Tenjin campaign name
        }
        if (data.containsKey(TenjinConsts.ATTR_PARAM_SITE_ID)) {
          // Tenjin Site ID
        }
        if (data.containsKey(TenjinConsts.ATTR_PARAM_CREATIVE_NAME)) {
          // Tenjin creative name
        }
      }
    });
  }
}

import com.tenjin.android.Callback;
import com.tenjin.android.TenjinSDK;

public class TenjinDemo extends ActionBarActivity {
  //...other Callbacks are here

  @Override
  public void onResume() {
    // standard code
    super.onResume()

    // Integrate TenjinSDK connect call
    String apiKey = "<API_KEY>";
    TenjinSDK instance = TenjinSDK.getInstance(this, apiKey);
    instance.connect();

    instance.getAttributionInfo(new Callback() {
      @Override
      public void onSuccess(Map<String, String> data) {
        if (data.containsKey(TenjinConsts.ATTR_PARAM_ADVERTISING_ID)) {
          // Advertising ID of the device
        }
        if (data.containsKey(TenjinConsts.ATTR_PARAM_AD_NETWORK)) {
          // Ad Network of the campaign
        }
        if (data.containsKey(TenjinConsts.ATTR_PARAM_CAMPAIGN_ID)) {
          // Tenjin campaign ID
        }
        if (data.containsKey(TenjinConsts.ATTR_PARAM_CAMPAIGN_NAME)) {
          // Tenjin campaign name
        }
        if (data.containsKey(TenjinConsts.ATTR_PARAM_SITE_ID)) {
          // Tenjin Site ID
        }
        if (data.containsKey(TenjinConsts.ATTR_PARAM_CREATIVE_NAME)) {
          // Tenjin creative name
        }
      }
    });
  }
}

集成示例 – Unity:

Objective-C

BaseTenjin instance = Tenjin.getInstance("<SDK_KEY>");

instance.GetAttributionInfo((Dictionary<string, string> attributionInfoData) => {
    // Extract individual parameters
    string advertisingId = GetValueOrDefault(attributionInfoData, "advertising_id");
    string adNetwork = GetValueOrDefault(attributionInfoData, "ad_network");
    string campaignId = GetValueOrDefault(attributionInfoData, "campaign_id");
    string campaignName = GetValueOrDefault(attributionInfoData, "campaign_name");
    string siteId = GetValueOrDefault(attributionInfoData, "site_id");
    string creativeName = GetValueOrDefault(attributionInfoData, "creative_name");
    string deferredDeeplinkUrl = GetValueOrDefault(attributionInfoData, "deferred_deeplink_url");
});

BaseTenjin instance = Tenjin.getInstance("<SDK_KEY>");

instance.GetAttributionInfo((Dictionary<string, string> attributionInfoData) => {
    // Extract individual parameters
    string advertisingId = GetValueOrDefault(attributionInfoData, "advertising_id");
    string adNetwork = GetValueOrDefault(attributionInfoData, "ad_network");
    string campaignId = GetValueOrDefault(attributionInfoData, "campaign_id");
    string campaignName = GetValueOrDefault(attributionInfoData, "campaign_name");
    string siteId = GetValueOrDefault(attributionInfoData, "site_id");
    string creativeName = GetValueOrDefault(attributionInfoData, "creative_name");
    string deferredDeeplinkUrl = GetValueOrDefault(attributionInfoData, "deferred_deeplink_url");
});

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动态运营LiveOps

动态运营LiveOps #

LiveOps Campaigns 如何运作？ #

我可以将哪些归因数据传递给应用？ #

我需要如何设置LiveOps Campaigns？ #

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