What is a self-attributing network (SAN)? #
- 自归因渠道 (SAN), is an ad network that tracks and reports its own performance metrics, such as installs and in-app events, without relying on third-party 归因 providers. It has the unique capability to place mobile ads within its own ecosystem and directly measure the conversions resulting from those ads. SANs streamline the tracking process by consolidating the roles of displaying advertisements and attributing user actions, such as app installs and other events, to those ads.
Types of SANs #
SAN 通常可以根据平台的属性进行分类，例如，社交媒体网络、搜索引擎和其他平台生态等。在移动广告领域，自归因平台主要包括：
- 谷歌广告
- 推特
- Snapchat
- 苹果搜索广告
- TikTok
这些自归因平台，提供了一个对自身更有利的广告环境。因为 SAN 有能力将用户看了广告后的后续行为（例如，应用安装或购买）归因到自身平台内展示过的某次广告。
How Do self-attributing networks (SANs) work? #
涉及的几个步骤：
- 当用户与 SAN 上的广告互动并安装APP时，SAN 会捕获用户广告 ID。
- 当APP首次启动时，集成在APP中的 SAN SDK 将收集用户的广告 ID。
- 将此广告ID 传回 SAN后，匹配广告互动时捕获数据，如用户广告ID。
- If a match is found, the SAN attributes the Install 安装 or other Conversion 转化 event to the specific ad engagement within its platform.
Do I need a SAN SDK: how to use the Tenjin SDK for 归因 #
If you’re using Tenjin, you don’t need integrate the SAN SDK for 归因 on SAN. The Tenjin SDK will also run 归因 on SAN and provide with 归因 data and other downstream metrics.
总结 #
SANs offer a more direct approach to 归因, minimizing discrepancies and providing advertisers with clearer insights into the performance of their ads on those specific platforms.
