什么是 IAA 应用内广告？
应用内广告或 IAA 是一种 广告变现的方法，通过在移动应用程序中播放广告来赚钱。
应用商业化有多种途径，其中最常见的就是 IAP（内购付费） 和IAA(应用内广告)大多数情况下，这两种方法都是结合使用的。IAA 应用内广告变现是免费应用市场的主要驱动力，用户免费下载应用，之后使用应用时给开发者带来收益。这些广告由广告购买者付费，他们按广告展示或互动付费。
应用内广告有哪些好处？
在当今这样一个大多数移动应用用户应用内付费意愿不大强烈的社会中，应用内广告的好处是显而易见的。IAA让用户免费使用应用，也让应用程序开发者从免费产品中赚钱，从而有了动力继续开发应用程序。
如何实现应用内广告？
The first step to implementing IAA is to map out your user journey and identify advertising opportunities within your app. Then, you can contact a mediation provider to help connect you with ad buyers, and you can decide on a bid based on geography, ad placement, etc. Next in line, would be to choose the ad format. There are several different ad formats to choose from, such as, banner ads, video ads, 插屏广告, 激励广告, native ads, and playable ads. It is crucial to choose an ad format mix that is suitable for your app genre. Most IAA heavy apps are mobile games, utility apps, or streaming apps. For example, gaming apps might benefit the most from playable ads that keeps the user engaged, or rewarded ads where the user is compensated for viewing the ad voluntarily. While utility apps tend to employ more banner ads that don't interfere with the functionality of the app. Streaming apps usually run video ads.
最重要让广告不那么干扰用户，并且在广告播放频率和用户留存率之间取得平衡，因为在短时间内播放过多广告会导致用户流失。 Growth FullStack（全栈增长） 方案 has a number of plug-and-play queries to help you strike a good balance between ad frequency and user LTV. If you're interested in learning more about these queries, reach out to info@growthfullstack.com.