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每次跟踪安装成本 (tCPI)
Last Updated: 2 月 10, 2026What is cost per tracked install (tCPI)? Cost per tracked install or tCPI is an important mobile marketing KPI that measures the cost of acquiring a user who installed and opened your app. This activity is tracked and measured by using an attribution tool, such as Tenjin. Why is cost per tracked install (tCPI) important?...
每 N 天留存用户的成本
Last Updated: 2 月 10, 2026What is cost per N-day retained user? Cost per N-day retained user is a metric that measures the cost of acquiring and retaining a user for a specific number of days, such as 7-day, 14-day, or 30-day. This metric is commonly used in mobile app marketing to evaluate the effectiveness of user acquisition and retention...
每次点击成本（CPC）
Last Updated: 2 月 10, 2026Cost per click (CPC) is an advertising model used by advertisers to pay for each click on their ad. How does cost per click work in mobile marketing? Cost per click (CPC) in mobile marketing works similarly to other advertising channels. Advertisers bid on specific keywords or placements in mobile apps. The advertiser with the...
点击率 (CTR)
Last Updated: 2 月 10, 2026Click-through rate (CTR) is an important metric in mobile marketing that measures the number of clicks on a particular link or ad out of the total impressions it receives. Understanding CTR is crucial for any mobile marketer looking to optimize their campaigns and increase their return on investment (ROI). What is a good click-through rate...
转换率 (CVR)
Last Updated: 2 月 10, 2026(What is a conversion rate (CVR)?) A Conversion rate or CVR in mobile marketing is an important KPI that helps to measure the effectiveness of your campaigns. What is an example of a conversion rate (CVR)? Let’s say you’re running a mobile app campaign, and your goal is to drive app installs. You define an...
点击次数（跟踪 + 报告）
Last Updated: 2 月 10, 2026What are clicks in marketing? Anytime a user clicks on an advertisement displayed on a website or a mobile application, it’s counted as a campaign click. Upon clicking the advertisement, the user is usually directed to the product page where they can perform different actions that are considered as conversions. Why are clicks important? Understanding...
自定义应用内事件
Last Updated: 2 月 10, 2026What is a custom in-app event? Custom events (also known as post-install events) are events that are custom-created by developers and differ from other existing events (that are tracked by default). They are user-defined events that occur after an app is installed and help you understand and compare the value generated by your users. They...
单次安装成本 (CPI)
Last Updated: 2 月 10, 2026Cost per install or CPI represents the amount paid to the ad networks by an advertiser whenever a user has installed their mobile app. Average CPI is calculated by dividing total ad spend by total installs. How is cost per install (CPI) used? Cost-per-install or CPI is one of the main metrics used in pricing...
什么是移动营销中的群组分析（Cohort Analysis）？
Last Updated: 2 月 10, 2026A cohort analysis in mobile marketing refers to the process of analyzing and understanding the behavior of a cohort. It helps you separate all your user groups and detect the trends of each cohort. What is a cohort? A cohort is a group of users with a common attribute. This can usually be any characteristic,...
Callbacks(回传）
Last Updated: 2 月 10, 2026What is a callback? A callback, also known as postback, is a function in computer programming that is used to route real-time event data to ad networks, analytics tools or an advertiser’s own server. When a certain action occurs within an application, a respective callback is triggered and sent to the destination. You can add...
流失率
Last Updated: 2 月 10, 2026What is churn rate? A churn rate is a proportion of users or customers who stop engaging with your product over a specified period. What is churn rate in mobile marketing? A churn rate in mobile marketing refers to the rate of users who stop engaging with your app or stop paying over a specified...
什么是CPM千次展示成本 ？如何计算？
Last Updated: 2 月 10, 2026Cost per Mille or Cost per 1000 Impressions (CPM) is an advertising model used by advertisers to pay for every 1000 impressions of their ad. It is calculated by dividing the total spend of your ad campaign by the total number of reported impressions, then multiplying by 1000. How does cost per 1000 impressions (CPM)...
Conversion 转化
Last Updated: 2 月 10, 2026What is a conversion? A conversion refers to an event where a user installs or engages with an app after interacting with an advertisement. This interaction can be a click (click-through) or a view (view-through), and the user must perform a qualifying event (usually an install or re-open) within a defined attribution window for it...