What is 流失率? #
- 流失率 is a proportion of users or customers who stop engaging with your product over a specified period.
What is 流失率 in mobile marketing? #
- 流失率 in mobile marketing refers to the rate of users who stop engaging with your app or stop paying over a specified period, typically expressed as a percentage of the active user base or paying user base.
流失率 is often analyzed to understand retention and LTV impact, and to inform strategies for 重新参与, fraud prevention, and quality UA. It is an essential metric to optimize campaigns and maximize customer retention.
What is a good 流失率 in mobile marketing? #
In order to understand what a good 流失率 is, we recommend to look at the average 流失率 of the genre and category of your app. They vary depending on both category and genre. For example, the mobile game hyper-casual genre is known to have a relatively higher 流失率 compared to other game genres.
If you are experiencing a high 流失率 for your app, research into the cause and ways to fix it. We recommend to check your in-app events to determine at which point most of your users drop.
How is 流失率 calculated in mobile marketing? #
流失率 is calculated by dividing the number of users lost in a given time period by the number of users at the beginning of that time period.
For example, if a campaign had 50 users at the beginning of the month and lost 10 users that month, the 流失率 would be (10 / 50 ) * 100 = 20%.
Why is 流失率 important in mobile marketing? #
流失率 is important because it tells you whether your app is sticky enough or not and it’s directly related to your revenue growth.
流失率 is often compared to 留存率 rate, which is the inverse of the 流失率. This provides a holistic picture of your app performance.
