Tabarak Paracha
Scaling a hybrid-casual studio is hard enough. Paying high attribution costs and getting hit with unexpected hidden fees is even harder.
That’s exactly what Fusee — an Istanbul, Türkiye-based studio with 150M+ downloads — ran into as they scaled UA and continued growing their self-publishing efforts.
Here’s a snapshot of their impressive results:
- 3x UA spend while maintaining strong ROI
- 2.5x Monthly revenue
- 0 Time spent digging data manually
About Fusee
Founded in 2009, Fusee shifted its full focus to mobile games in 2015 and has since surpassed 150 million downloads worldwide.
Over the years, they’ve launched multiple hit titles with leading publishers and began successfully self-publishing in 2023.
Their mission is to continue creating fun, simple, and high-quality mobile games, always striving to deliver the next experience players love and return to.
Challenges
- Before Tenjin, Fusee relied on an MMP that came with high attribution costs and unexpected hidden fees, even after accounting for reimbursements from the Turkish government.
- Additionally, recurring issues detecting fraudulent ad revenue forced them to manually dig through raw data, wasting hours every week.
- The onboarding was complicated, the setup relied only on SDK data, which limited accuracy, and the dashboard was slow and laggy.
- On top of that, support requests were often delayed or unresolved.
Solution
Tenjin solved all of the issues Fusee faced with their previous MMP.
- Pricing: Tenjin offered clear, cost-effective, and fully transparent pricing. Their all-inclusive model allowed Fusee to scale confidently, knowing that any future features would be included at no extra cost. Even without the 60% reimbursements provided by the Turkish government, Tenjin was the better option for Fusee in terms of pricing.
- Dashboard Speed: Tenjin’s dashboard has been consistently fast and reliable.
- Integration & Support: From day one, Tenjin provided responsive, hands-on support through a dedicated Slack channel. The onboarding process was straightforward, easy, and flexible.
- Unique ad revenue fraud detection: Tenjin is unique in offering two sources of ad revenue data in the dashboard: ad revenue from the mediation via the SDK and ad revenue pulled directly from ad network APIs. Comparing these data sources helps Fusee quickly identify discrepancies and detect anomalies in ad revenue.
Tools
Conclusion
Fusee’s growth story shows how quickly UA and self-publishing momentum can be held back by tools that weren’t built to scale with you. High attribution costs, surprise fees, slow dashboards, and unreliable fraud detection didn’t just impact spend efficiency—they created operational drag that forced the team into manual work and slowed decision-making.
By switching to Tenjin, Fusee removed those blockers with transparent, all-inclusive pricing, a fast and dependable dashboard, and hands-on onboarding and support. Most importantly, Tenjin’s dual-source ad revenue visibility (SDK + direct network APIs) gave Fusee a practical way to catch discrepancies and reduce time lost investigating fraud.
The result: Fusee scaled confidently—tripling UA spend while maintaining ROI, growing monthly revenue 2.5x, and eliminating manual data digging—so the team could stay focused on what matters most: building great hybrid-casual games and expanding their self-publishing success.
