Tara Meyer
Learn how SuperGaming built a faster, smarter UA engine across genres with Tenjin, and increased app installs by 25%
In this case study, we explore how SuperGaming, one of India’s leading gaming companies leveraged Tenjin to overcome challenges and scale user acquisition (UA).
Here’s a snapshot of their impressive results:
- 25% increased app installs within the first 60 days
- 15% blended CPI reduction
- Significant uplift in ROAS
- Accurate cohort visibility
About SuperGaming
SuperGaming is one of India’s leading mobile game companies, building genre-defining IPs for a global audience. With over 200 million players worldwide, the studio operates a diverse portfolio spanning battle royale, social multiplayer, mid-core action, and casual strategy, across both iOS and Android. Known for a strong performance-driven and player first community culture, SuperGaming runs high-velocity live operations and large-scale user acquisition across multiple titles and markets.
The Challenge
Before Tenjin, their biggest hurdle was stitching together data from multiple user acquisition (UA) channels into a single reliable view. Running rapid experiments across multiple geographies required faster feedback loops.
The Solution
Tenjin was able to streamline SuperGaming’s performance insights, unify their attribution, and allow them to scale their UA efforts with clarity and speed. This reduced overall analysis time and the data helped back optimization decisions.
The Results
Just as fragmented attribution created blind spots in SuperGaming’s scaling engine, Tenjin provided a clean path forward. With 200M+ players across multiple titles and geographies, they moved from stitching together scattered UA data to a single, reliable view. It was enhanced with precise attribution, streamlined cohort tracking, and clear spend-to-outcome visibility.
Within 60 days of switching their key titles to Tenjin, SuperGaming achieved a 15% blended CPI reduction and a 25% increased app installs volume, all while gaining accurate cohort visibility. This enabled them to reallocate spend toward ROAS-positive channels, delivering significant uplift in returns.
But winning at India’s mobile gaming scale takes more than just a nice dashboard. Tenjin’s responsive, practical support made all the difference. Access to dedicated Slack channels for rapid issue resolution, an intuitive UI that cut analysis time, and hands-on guidance helped to tighten scaling cycles.
The result? Cleaner attribution, faster feedback loops, and the control SuperGaming needed to keep their edge in one of the world’s most competitive gaming markets.
