Tara Meyer
Web Shop purchases are now attributed to the correct install source and measured alongside in-app revenue in Tenjin. This gives a complete view of player lifetime value (LTV) and return on ad spend (ROAS) across both in-app and web in one place.
Web Shop Revenue Now Available Inside Tenjin
Budget decisions are only as good as the data behind them. If you can’t connect revenue back to its source or campaign, then that revenue gets left out of your budget decisions entirely.
Web Shop transactions have always sat outside of this loop. Mobile game developers knew the revenue was there, but it was hard to properly attribute it, confidently scale the channel, or defend the ad spend driving it. It was hard to determine what was working and what wasn’t.
This new integration fixes that. Web Shop purchases now flow into Tenjin the same way in-app events or purchases do. Attributed and organized into a unified view. Expect clearer connections, more confident budget decisions, and a stronger foundation for growth.
The Benefits Developers Can Expect
See your real LTV.
Web Shop purchases are factored into player value calculations alongside in-app revenue. Get a complete picture of what your players are worth, not just what they spend inside the app.
Make smarter budget decisions.
ROAS calculations now reflect more revenue streams. When a campaign drives players who convert in-app and on your Web Shop, you are able to scale accordingly.
Predict player value earlier.
Web Shop revenue feeds directly into Tenjin’s LTV prediction models, giving you earlier signals and more accurate forecasts.
Built for How Mobile Studios Actually Grow
More than 700 studios have launched Web Shops on Xsolla. Now the challenge of connecting Web Shop revenue to mobile marketing analytics has been solved. Removing this barrier means studios can start treating their Web Shop as the core growth channel it has always had the potential to be.
“Developers build Web Shops to keep more of what they earn. This integration makes sure they can actually measure that. When Web Shop revenue flows into Tenjin alongside in-app data, studios get a clear picture of their unit economics and can put budget behind the campaigns that deliver healthy margins.”
Roman Garbar, Marketing Director, Tenjin
“Web Shops have moved from an emerging opportunity to a proven growth channel – and the developers winning right now are the ones treating them as a core part of their business, not an afterthought. More than 700 studios have launched Web Shops on our platform because the economics are compelling. Integrating that revenue data with best-in-class measurement tools like Tenjin is the next step in making sure developers have everything they need to scale confidently.”
Chris Hewish, President, Xsolla
How to Get Started
Developers can activate the integration directly from their Xsolla Publisher Account and Tenjin Dashboard. It’s accessible to studios of any size, indie teams included. If you’re already on both platforms, you can set up quickly. No coding required, no additional fees, and no data team needed. Find the full documentation from Xsolla and Tenjin here.
Once the S2S connection is confirmed, your Web Shop purchase events will start flowing into Tenjin automatically. Purchases will appear alongside your in-app revenue inside Tenjin. Your LTV and ROAS reporting updates to reflect both streams from that point forward.
Not using Tenjin as your mobile measurement partner yet? Our all-inclusive platform is free to start. Flexible contracts, no hidden fees, and you can cancel anytime. You’ll get full access to attribution, LTV prediction, cost aggregation, and the Xsolla Web Shop integration from day one.
