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Glossary

A

Add your channels

Setting up channels lets you track both ad spend (user acquisition) and ad revenue (monetization)...

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Ad Revenue Attribution

Ad revenue attribution is the methodology that allows marketers to allocate and measure ad revenue...

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Automation APIs

Tenjin Automation APIs The Tenjin Automation APIs include the Reporting Metrics API and the Campaign Management...

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Attribution FAQ

Frequently Asked Questions (FAQs) about Attribution What are tracked installs and reported installs? Why do those...

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A/B Testing

What is A/B Testing? In simple words, an A/B test is a strategy where marketers compare...

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Add your apps

How to add a new app to the Tenjin dashboard You can add your apps by...

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AppLovin

1. How does AppLovin charge advertisers after iOS 14.5? Applovin charges based on MMP installs. 2. What...

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API Access Tokens

Overview of API Access Tokens The same API key can be used for all the Tenjin...

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Aura from Unity

How to set up Aura from Unity campaigns Make sure you have added your Aura from...

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Account creation

Create your Tenjin Account If you are new to Tenjin, you can sign up here for...

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ARPU

Average Revenue User helps us estimate the revenue each user brings in and is calculated...

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Apple Ads

How to integrate Apple Ads (formerly known as Apple Search Ads) with Tenjin Apple's attribution data...

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Advertising ID (IDFA and GAID)

An advertising ID is a unique, anonymized user identifier. It consists of a mixture of...

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Ad Mediation ROI

Ad Mediation Revenue Metrics and Callbacks You can access this feature by purchasing any of our...

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Attribution

Attribution tracks and credits app conversions to specific marketing sources, distinguishing between ad-driven and organic...

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Attribution Window

What is the definition of attribution window? An attribution window is an important tool that helps...

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App Store Optimization (ASO)

What is App Store Optimization (ASO)? Similar to how SEO optimization is done for websites, ASO...

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App Tracking Transparency (ATT)

:App Tracking Transparency (ATT) is an opt-in privacy framework which makes it mandatory for all...

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Account Setup FAQ

Frequently Asked Questions (FAQs) about Account Setup What is the default time zone of Tenjin dashboard? Show...

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Ad Networks

Ad networks act as intermediaries between mobile ad publishers and advertisers. Their job is to...

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Apple Ads

How to Enable SKAN for Apple Ads This setup is optional and only required for those...

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Average Revenue Per Daily Active User (ARPDAU)

Average Revenue Per Daily Active User (ARPDAU) measures the average revenue generated by each active...

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Attribution windows

Attribution Window Setup Guide Tenjin has expanded its attribution configuration capabilities, now allowing advertisers to set...

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App Monetization

What is mobile app monetization? App Monetization is a method by which app developers and advertisers...

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AppLovin

How to set up AppLovin campaigns Make sure you have add your AppLovin account in the...

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Ad Monetization

Ad monetization refers to the revenue generated from displaying advertisements within your mobile app. In...

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Amazon Ads

Amazon Ads Integration with Tenjin: A Step-by-Step Guide Make sure you have already added the latest...

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API

What does API mean? An API is an abbreviation for Application Programming Interface. The word Application...

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Ad Monetization Report

Overview of the Ad Monetization Report in the dashboard Tenjin shows ad monetization data from the...

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Ad Revenue (Ad Network) Setup

Ad Revenue Channels Overview The app developer makes revenue when ads are shown in the app....

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B

BI tools

Querying DataVault DataVault is built on Redshift and has a query syntax similar to PostgreSQL. Most...

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Bid Management / Bid Optimization

What is the definition of bid management? Every business wants to get the best return on...

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Bundle ID

What is a bundle ID? A bundle ID is an identifier used to uniquely identify an...

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C

Conversion

What is a conversion? A conversion refers to an event where a user installs or engages...

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Contract

User Agreement with Tenjin We ask customers to fill out the billing info if your paid...

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Cost per Mille

Cost per Mille or Cost per 1000 Impressions (CPM) is an advertising model used by...

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Churn Rate

What is churn rate? A churn rate is a proportion of users or customers who stop...

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Callbacks

What is a callback? A callback, also known as postback, is a function in computer programming...

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Configure Alerts

What does the Configure Alerts feature include? Tenjin has an alerting system to let the marketer...

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Custom Channel

Custom channel Sometimes you will want to work with a network that Tenjin hasn't pre-approved yet....

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Credentials

DataVault Credentials We have a way to create multiple credentials and assign them to users and...

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Cohort Analysis

A cohort analysis in mobile marketing refers to the process of analyzing and understanding the...

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Campaign Merge Tool

What is Tenjin's Campaign Merge Tool? Tenjin's Campaign Merge Tool syncs data from third party attribution...

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Callback Macros

Callback macros Show more Macros are placeholders for values that change dynamically in a URL's server request....

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Cost per Install (CPI)

Cost per install or CPI represents the amount paid to the ad networks by an...

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Custom In-App Event

What is a custom in-app event? Custom events (also known as post-install events) are events that...

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Creatives

This feature is currently available for Meta, Apple Ads, Unity Ads and Mintegral creatives only....

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Clicks (Tracked + Reported)

What are clicks in marketing? Anytime a user clicks on an advertisement displayed on a website...

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Conversion Rate (CVR)

(What is a conversion rate (CVR)?) A Conversion rate or CVR in mobile marketing is...

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Click-Through Rate (CTR)

Click-through rate (CTR) is an important metric in mobile marketing that measures the number of...

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Campaign Management

How to Manage Campaigns in Tenjin Campaign management includes creating, searching, and downloading campaign data. Please...

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Create a campaign and tracking links

Campaign setup Tenjin has a lot of pre-configured networks to make generating tracking links easy. You...

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Custom Channels

Custom Channels Overview If there is an ad network or partner that Tenjin hasn't pre-approved or...

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Cost Per Click (CPC)

Cost per click (CPC) is an advertising model used by advertisers to pay for each...

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Cost Per N-Day Retained User

What is cost per N-day retained user? Cost per N-day retained user is a metric that...

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Cost Per Tracked Install (tCPI)

What is cost per tracked install (tCPI)? Cost per tracked install or tCPI is an important...

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China Android Store

Overview of the Android market in China China's Android ecosystem is untapped with many opportunities for...

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Check account health

What are unlinked campaigns? These are campaigns that are not associated with an app. Data for...

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Check SDK status

How to test your SDK integration in Tenjin When sending events to Tenjin, it's useful to...

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D

DataVault Schema and Tables

Tenjin's DataVault schema lies at the heart of its special sauce. All information from various...

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Data Exporter

What is Data Exporter? Data Exporter is a dashboard tool that allows marketers to extract Tenjin...

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Daily Active User (DAU)

Daily active users (DAU) are the total number of users that interacted with your app...

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DataVault

DataVault ™ DataVault is Tenjin's data warehouse as a service. The platform allows you to build...

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Deep Linking

What are deferred deep links used for? Deep links are helpful for passing the context of...

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E

eCPM

eCPM is a metric that represents how much revenue you earn per thousand ad impressions....

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Effective Cost Per Click (eCPC)

eCPC, is a common bidding strategy that is used by app marketers in advertising campaigns...

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Extract Transform Load (ETL)

Extract, Transform, Load (ETL) is a process used in data integration where data is extracted...

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