广告收入归因 is the methodology that allows marketers to allocate and measure ad revenue by the user acquisition source.
什么是广告变现 LTV？ #
Ad revenue LTV is the advertising revenue made by new users when they Install 安装 an app over the entire lifetime (or x-days) of their activity. It accounts for user retention, ad impressions, and estimated revenue from all networks for a specific cohort of users.
How is 广告变现/收入归因 calculated in Tenjin? #
There are different ways to calculate 广告变现/收入归因. In Tenjin, we use our unique 会议-based (or aggregated) 广告变现/收入归因 and LTV. Since the values are aggregated, they provide a more conservative view of 广告变现/收入归因, which also includes users who opted out of the advertisements.
We find that this aggregated way of calculating 广告变现/收入归因 has become more and more useful since the onset of the privacy changes in iOS 14.5, which has greatly decreased the volume of granular data available to advertisers.
If you’re interested in exploring how Tenjin customers have used this feature successfully, have a look at this case study.
Another way of calculating 广告变现/收入归因 is through user-level or impression-level revenue data which is available in the Advanced and Enterprise plans.
Tenjin 提供哪些广告变现相关数据指标？ #
You can find the following 广告变现/收入归因 metrics in Tenjin’s user-acquisition report:
- Ad revenue
- 广告收入 LTV
- Lifetime Ad ROI 投入产出分析
- Ad Revenue LTV / User
- N-Day Ad Revenue LTV
- N-Day Ad Revenue LTV / User
点击这里查看完整指标列表。
What are the benefits of 广告变现/收入归因? #
1. 广告变现/收入归因 helps businesses understand which channels and sources to invest in in the future #
准确的广告收入报告可以帮助企业 了解哪些渠道或活动带来了最多的收入 （以及哪些没有）。这将有助于他们优化 广告变现 策略，并使他们能够实现盈利性增长。
2. 广告变现/收入归因 helps businesses get a holistic view of their ROI 投入产出分析 and accurately predict user LTV #
广告变现/收入归因 is usually based on impression-level or user-level revenue data. Therefore, businesses can gain a lot of value by using this precise and granular data to predict user LTV as accurately as possible, and get a holistic view of their return on investment (ROI 投入产出分析).
3. 广告变现/收入归因 helps businesses identify their ideal target audience #
Since 广告变现/收入归因 is based on user-level data, businesses not only get a sense of which campaigns are performing better, but are also able to identify high-level users for their campaigns. That information is valuable as they can use it to target this ‘ideal target audience’ in future campaigns in the most cost-effective way.
