R
ROAS
Last Updated: 2 月 10, 2026Return on ad spend (ROAS) measures the efficiency of a marketing campaign by comparing the total revenue generated from an ad campaign to the total cost of that same campaign. It is calculated by dividing the total revenue generated from an ad campaign by the total cost of the same campaign. Why is ROAS important?...
有奖广告
Last Updated: 2 月 10, 2026What is a rewarded ad? A rewarded ad is a type of video ad where users watch ads in exchange for rewards. What are the different kinds of rewards included in rewarded ads? The rewards included in rewarded ads vary. Usually, they are specific to a particular app or game. But broadly speaking, we’ve summarized...
ROI 投入产出分析
Last Updated: 2 月 10, 2026Return on investment (ROI) is a measure of the profitability of an investment. It is typically expressed as a percentage and calculated by dividing the amount of money gained or lost (net profit) by the initial investment cost. What is a good ROI? A good ROI depends on the type of investment being measured. Generally,...
重新参与
Last Updated: 2 月 10, 2026What is re-engagement? In mobile marketing, re-engagement refers to an advertisement targeting a user that has been using an advertiser’s app or playing their game, but becomes inactive or dormant. The main idea of such an ad is to motivate this user to become active again. To re-engage users, marketing managers run special re-engagement mobile...
留存率
Last Updated: 2 月 10, 2026What is Retention Rate? Retention Rate (RR) is a percentage of all tracked install users that come back to a mobile or web app after N-days since install. N-day retention rate is calculated by dividing the unique N-day retained users by the unique 0-day users. Learn the difference between retention vs relative retention: Tenjin now...
Reported installs 报告安装
Last Updated: 2 月 10, 2026What are reported installs? Reported installs are installs reported by ad networks through their APIs. They differ from tracked installs, which are tracked by your mobile measurement partner (MMP) through their SDK. More specifically, reported installs are defined as the number of installs that have been reported by each ad network based on their particular...