What are Conversion 转化 Values (CV)? #
- Conversion 转化 Value or CV is a numeric value between 0 and 63 which you can assign to a specific Install 安装. It’s a “signal” that will help you understand how valuable a specific user is without giving you a way to identify them. 广告网络 can use this information to understand how valuable each Install 安装 is for their business. This signal can help 广告网络 identify better audiences to serve their ads and improve their campaign performances.
(Learn about the different types of CV’s with SKAN 4.0)
理解 CVs #
计算用户参与度 #
- 行为绘制：用户行为被绘制到 CVs 上，展示不同的参与度。
- 行为分析：分析 CVs 有助于了解用户在安装后的参与情况。
评估 App 性能 #
- 性能指标：较高的 CV 通常反映出用户参与度较高或行为有价值。
- 广告活动优化：CVs 竞价有助于确定有效的营销战略和用户群。
Below are some important characteristics advertisers should keep in mind in regards to Conversion 转化 values:
- 在 SKAN 3.0 中，您只能用高于上次调用的值更新转换值（1-> 2，但不能 3->2）。在SKAN 4.0中，您可以上传递减的转换值。
- 一个介于 0-63 之间的限定值。
- You can measure Conversion 转化 values for any time frame within the user’s life time, but the longer you wait, the later the ad-networks will get the postback from Apple. In Tenjin, we recommend using a 24 hour time window for this reason.
- N-Day All pLTV Conversion 转化 value only appears if there are enough installs from the publisher according to Apple’s privacy thresholds.
- *了解更多绘制建议和示例，请查阅
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