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Tenjin’s integration with Google allows app developers to run campaigns on Google without tracking links, and Tenjin will handle Install 安装 归因. Follow the steps below to set up your Google account in Tenjin. Ensure you have the latest Tenjin SDK integrated.

1. Google Ads iOS应用ICM归因测量（推荐用于iOS） #

Tenjin supports Google Ads Integrated Conversion 转化 Measurement (ICM) for iOS apps, enabling privacy-preserving Install 安装 归因 without using device identifiers. To enable ICM tracking: Integrate the Tenjin SDK following the dedicated guide for your environment:

如果你使用其他SDK或插件框架，请联系support@tenjin.com获取集成说明。

集成完成后，Tenjin会自动开始在“Tracked Installs”指标下显示概率归因安装。

(Click-Through 归因窗口 for Probabilistic 归因) It is recommended to set it to 24 hours for Google Ads Probabilistic Matching 归因窗口. This can be configured as per the guide 这里.

在您的Google Ads面板中生成一个Link ID #

  1. 在左侧选择 Tools（Tenjin提供的工具） -> Data Manager -> Connected products -> Third-party app analytics.
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  1. 点击 + 添加你的Link ID，从下拉菜单中选择 Tenjin 并选择你应用上架的平台。用 Look up your app 找到你的app并点击 Create link ID。如果你遇到任何问题，请联系你的Google Ads AM。
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  1. 点击复制按钮以复制您的Link ID。您需要按照下面的说明将其添加到Tenjin面板中。
  2. 点击 Done. The status will show “Unverified” until you add your link ID to your third-party account and Conversion 转化 data starts flowing into Google Ads.

3. 在Tenjin面板添加您的Link ID (Android和iOS均必需): #

  1. 请确保您已在Tenjin面板的 CONFIGURE → Channels 中添加了Google Ads账户。
  2. 在 应用程序（Apps） 页面，选择你的应用。
  3. Go to Callbacks tab.
  4. Select Google Ads in the Channels and Partners drop-down. Enter your Link ID and click Save.
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  1. Activate the Google Ads Install 安装 callback by turning on the status toggle, as shown below.
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4. Import Conversion 转化 events from Tenjin (Mandatory for Android and iOS) #

  1. 在Google Ads面板左侧，点击 Goals图标。
  2. 在Conversions里，点击Summary。
  3. 点击 +Create Conversion 转化 action 按钮
  4. Select the Download from the Conversion 转化 options.
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  1. You will see the Conversion 转化 events. (Note: If the event isn’t visible, check your Google Ads settings page in a few hours. Events typically take a couple of hours to import after creating the Link ID.)
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  1. 点击 IMPORT AND CONTINUE.
  2. When creating a campaign, select the Conversion 转化 event you just created in the Bidding section.
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  1. For Android, if you want to use Firebase Conversion 转化 event for bidding optimization, please select Firebase Conversion 转化 event as Primary action, and Tenjin Conversion 转化 event you just set up as Secondary action, as in the screenshot below.
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Setting Firebase as your primary Conversion 转化 event can lead to a higher discrepancy between Tracked Installs and Reported installs 报告安装.

(Google Ads tROAS campaigns) For Google Ads tROAS campaigns, in-app ad (IAA) revenue must be sent directly from Firebase for optimization, as currently, Google Ads does not accept IAA data via MMP Callbacks(回传）. Tenjin will still track and attribute these campaigns. You can learn more about these campaigns from 这里.

如何在Google Ads面板上设置应用内转化（可选） #

  1. 在Tenjin中设置回调。在Tenjin面板中，进入 Apps → （选择您的应用） → Callbacks(回传），然后设置Google Ads自定义事件回调。
  2. To set up Conversion 转化 event on Google Ads dashboard.
  3. 在Google Ads面板左侧，点击 Goals图标。
  4. 在Conversions里，点击Summary。
  5. 点击 +Create Conversion 转化 action 按钮
  6. 在完成第1步中Google Ads自定义回调的设置后，该事件将显示在列表中，供您导入使用。
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Conversion 转化 window #

转化窗口期的默认值为90天。这决定了Google会向前追溯多长时间来跟踪应用内事件。例如，如果购买事件发生在5月1日，而Google记录的该用户点击事件是在1月1日，那么该购买将不会被计入。但如果Google记录的点击事件是在3月1日，那么该购买将会被计入。

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