什么是自归因平台（SAN）？

What is a Self-Attributing Network (SAN)?

- 自归因渠道 是具有归因能力的广告发布平台。SAN不仅可以发布广告，还可以直接衡量自己生态内广告的转化效果。SAN整合广告发布和匹配用户行为的能力，简化了广告归因的流程。因为SAN在抓取到用户的行为（应用安装、应用内付费等其它事件）后，可以直接匹配到自身平台内某次特定的广告互动。

Types of SANs

SANs can generally be categorized based on the platforms they operate on, such as social media networks, search engines, and other digital ecosystems. In mobile advertising, the major platforms that operate as SAN are:

• • Facebook

• • Google Ads

• • 推特

• • Snapchat

• • 苹果搜索广告

• • TikTok

这些自归因平台，提供了一个对自身更有利的广告环境。因为 SAN 有能力将用户看了广告后的后续行为（例如，应用安装或购买）归因到自身平台内展示过的某次广告。

How Do Self-Attributing Networks (SANs) Work?

涉及的几个步骤：

1. 1. When a user interacts with an ad on the SAN and installs an app, the SAN captures the user's advertising ID.

1. 1. Upon the app's first launch, the SAN's SDK, integrated into the app, and then collects the advertising ID.

1. 1. 将此广告ID 传回 SAN后，匹配广告互动时捕获数据，如用户广告ID。

1. 1. 若匹配成功，SAN 会将用户行为（安装或其他转化事件）归因到自身平台内的某次特定的广告互动。

Do I Need a SAN SDK? How To Use Tenjin SDK for Attribution

If you're using Tenjin, you don't need integrate the SAN SDK for attribution on SAN. The Tenjin SDK will also run attribution on SAN and provide with attribution data and other downstream metrics.

总结

SAN 提供了一种更直接的归因方法，从而最大限度地减少数据差异，并为广告商提供提供了更清晰的洞察来判断广告在 SAN 平台上的表现。