User Acquisition Report
Usage
Last Updated: February 10, 2026How to analyze “Usage” in the User Acquisition ReportWe also have a dedicated “Usage” view in the User Acquisition Report. With this view, you can analyze the Usage of your apps by looking at metrics such as Tracked Installs, Daily Active Users and Sessions data. Analyzing your usage allows you to gain insights into how...
Value
Last Updated: February 10, 2026How to analyze “Value” in the User Acquisition ReportWith this view, you can analyze your Cost per N-Day retained users that come back after installing your app. This metric helps you analyze the value of your cohorted users over their lifetime.How can you access the “Value” view in the User Acquisition Report?You can access this...
Retention
Last Updated: February 10, 2026Note:Tenjin now supports retention rate calculation using the UTC-based cohort strategy. With this approach, Day 1 begins at the first UTC midnight following each user’s install timestamp. This method helps align retention rate calculations with other platforms that use UTC-based timestamps, reducing discrepancies in metrics.To enable this feature for your account, navigate to My Account...
In-App Events
Last Updated: February 10, 2026How to Analyze In-App Events in the User Acquisition Report (Custom In-App Events Funnel Analytics ) You can now build custom event funnel analytics by selecting In-App Metrics (like custom events) from the Edit Metrics panel and adding them to your overview dashboard. Here’s an example of how the funnel might appear in your User...
Fraud
Last Updated: February 10, 2026How to Analyze Fraud in the User Acquisition Report Tenjin provides basic fraud metrics for customers in the Fraud tab on the left side of the dashboard. This gives Tenjin users the ability to: These are the fraud metrics we currently support For more details about how Tenjin handles fraud, please contact support@tenjin.io.
ROI
Last Updated: February 10, 2026How to analyze “ROI” in the User Acquisition ReportWith this view, you can analyze the cohorted N-Day ROI as the amount of cumulative total profit (total revenue N days after install – spend) divided by spend.How can you access the “ROI” view in the User Acquisition Report?You can access this view by going into ANALYZE...
Revenue
Last Updated: February 10, 2026How to analyze “Revenue” in the User Acquisition ReportWith this view, you can make use of our unique session-based allocation to derive LTV, and other metrics, for your campaigns. This tab allows you to analyze all the revenue that is attributed to your source campaigns.How can you access the “Revenue” view in the User Acquisition...
Spend
Last Updated: February 10, 2026How to analyze “Spend” in the User Acquisition ReportTenjin has a dedicated view for analyzing your spend data for different campaigns in the User Acquisition Report. In this section, you will be able to drill down into your spend metrics, and access different charts related to your spend usage.How can you access the “Spend” view...
Creatives
Last Updated: February 13, 2026This feature is currently available for Meta, Apple Ads, Unity Ads and Mintegral creatives only. Support for additional channels and creative types will be added soon. How to analyze “Creatives” in the User Acquisition Report Tenjin has a dedicated view for analyzing your creatives data from different campaigns in the User Acquisition Report. In this...