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Predictive Analysis

Last Updated: February 10, 2026

Predictive analysis at Tenjin inclues (Predictive LTV) The N-Day All pLTV (Ad Mediation + IAP) shows Tenjin’s combined prediction of Ad Mediation (ILRD) and IAP revenue, helping you estimate total LTV up to 30 days after install on the Tenjin dashboard, you can learn more about it here. What is predictive analysis? Predictive analysis (analytics)...

Programmatic Buying / Programmatic Advertising

Last Updated: February 10, 2026

What is programmatic buying? Have you ever wondered how brands deliver targeted advertisements to users? The answer is: through Programmatic Buying/Advertising. As opposed to its counterpart–Traditional Buying or Advertising (which uses traditional and offline methods of advertising such as billboards and print ads)–Programmatic Buying is an automated process of placing targeted advertisements in real-time on...