Sunny Cha
October 11, 2018
We’re thrilled to announce that marketers can now officially track Reddit campaign performance in their Tenjin dashboard!
A mainstay of the internet’s cultural landscape, Reddit is a place where millions of users gather every day to share and discuss their passions. Their talented ad product team has been hard at work building the tools needed to deliver powerful performance advertising capabilities to marketers looking to connect with those communities. After putting the finishing touches on the Tenjin/Reddit integration, we were fortunate enough to sit down with their team to discuss what makes Reddit such a powerful tool for today’s performance advertisers, as well as a few best practices for getting the most out of its growing suite of advertising solutions.
A Top Pick For Performance Marketers
With roughly 330M monthly unique users, Reddit is built for scale. It’s the place where people go to candidly share their passions, interests, problems and recommendations, and the communities that emerge are among the most engaged any digital marketer is likely to find. Until recently, Reddit advertisers have focussed primarily on brand awareness; but with the recent addition of new auction and optimization features, Reddit is full of opportunities for creative advertisers looking to take advantage of an engaged, relevant audience, unique formats and campaign types to make a meaningful impact on their business.
Early adopters can look forward to a long list of exciting product releases in the weeks and months ahead, all in the interest of improving efficiencies for advertisers and audiences alike. In fact, the majority of solutions on Reddit’s current product roadmap are geared toward performance advertisers. Combine that with a few best practices listed below, and marketers can expect Reddit to start delivering results on par with those of today’s biggest digital marketing players.
Go Niche
One of Reddit’s primary appeals for advertisers is its vastly diverse collection of communities (a.k.a. subreddits). For many Reddit advertisers, targeting these self-selected communities has been the single most efficient method of connecting with their audience. By identifying and targeting a comprehensive list of communities whose interests and topics align closely with their products or services, marketers can confidently deliver the right message to the right audience at the right time. It’s a strategy that’s worked consistently for those marketing highly niche-oriented products, but new advertising features are making the inverse approach equally attractive.
Go Broad
Reddit’s layered targeting capability introduces valuable efficiencies for marketers working with products that have a broader appeal. Those working in verticals like Gaming, Retail and Education can benefit from the cost savings that come with a broader audience targeting while still seeing results comparable to those of a more targeted campaign. Reddit’s robust and diverse targeting capabilities give marketers the opportunity to leverage the insights gleaned from their experiences on other channels in being as broad or narrow in their targeting choices as they see fit.
Talk To Redditors
Those who know it best will be the first to verify that Reddit isn’t like other digital gathering places. It’s not like Facebook, or a Google SERP, or an advertising exchange, or even Twitter. It’s been designed from the ground up to foster genuine, bidirectional communication between creators and their audiences. For that reason, Reddit marketers stand to benefit by engaging their community directly in conjunction with their paid campaigns. It’s been repeatedly shown that Redditors appreciate companies that are willing to set aside the strictly overt marketing tactics in favor of candid, authentic communication. Give it a go and you won’t be disappointed!
Talk To Reddit!
With a robust roadmap, clear vision, and talented team ready to execute, Reddit is poised to make some big waves in the coming months. With all that to look forward to, they’ve still made it clear that they’re very much open to feedback from their partners. If you’re an active Reddit marketer, or even considering becoming one, they want to hear from you! And what better way than to connect with the Reddit Ads community via their dedicated subreddit?
We’re thrilled to be working so closely with such a passionate team, and we can’t wait to see the results Tenjin marketers are able to drive through his powerful new integration.
If you’d like to learn more about how Tenjin can help you drive growth for your mobile app portfolio using Reddit, or any of other 300+ channels we support, please free to get in touch!
