SKAdNetwork (SKAN)概要

We’ve also created a short video to help you familiarize yourself with SKAdNetwork Reporting in Tenjin. In the video we cover what SKAdNetwork is and how Tenjin is thinking about it, what SKAdNetwork metrics you can access through Tenjin and where you can see them, and what networks or channels Tenjin supports for SKAdNetwork.

Watch the full video:

Conversion value is a numeric value between 0 and 63 which you can assign to a specific install. It’s a “signal” that will help you understand how valuable a specific user is without giving you a way to identify them. Ad networks can use this information to understand how valuable each install is for your business. This signal can help ad networks identify better audiences to serve your ads and improve your campaign performances.

Below are some important characteristics you need to remember for conversion values:

• You can only update the conversion value with a value higher than your previous call (1-> 2 but not 3->2).
• 0 ～ 63の制限された値。
• You can measure conversion values for any time frame within the user’s life time, but the longer you wait, the later the ad-networks will get the postback from Apple. In Tenjin, we recommend using 24 hours time window for this reason.
• コンバージョン値は、Appleのプライバシーしきい値に従って特定のパブリッシャーから十分なインストールがある場合にのみ表示されます。.

In Tenjin, we give developers full flexibility to choose whatever conversion values you want to map to a specific user event. Tenjin’s Customer Success team is happy to work with you to figure out the best implementation for your app. Please contact support@tenjin.com. Below are a couple of basic recommendations for apps that are mainly monetized through in-app ads.

1. Map ad revenue to conversion values #

• Figure out the conversion value buckets for each accumulated ad revenue calculated on the device for 24 hours since the install using historical data.
• SDKにおいて、累積の広告収益の値を計算し、コンバージョンバリューの値を対応させます。
• Send the corresponding conversion value to Tenjin (and Apple) using updatePostbackConversionValue(_:) のメソッドを用いて、インストール後24時間以内に発生した広告インプレッションの都度、対応するコンバージョンバリューの値をApple及びTenjinに送信します。

注: The mapping of ad revenue to conversion values may change over time and require an updates in the app. You also need to integrate Impression Level Revenue Data(ILRD) in the mediation SDK.

2. Map ad impressions to conversion values #

• Figure out the conversion value buckets for each accumulated ad impressions calculated on the device for 24 hours since the install using historical data.
• SDKにおいて、累積の広告インプレッション数を計算し、コンバージョンバリューの値を対応させます。
• Tenjin SDKの updatePostbackConversionValue(_:) のメソッドを用いて、インストール後24時間以内に発生した広告インプレッションの都度、対応するコンバージョンバリューの値をApple及びTenjinに送信します。

注: 広告インプレッション数とコンバージョンバリューのマッピングは時間とともに変化する可能性があり、その際アプリの変更が発生します。

3. Sessions #

• インストール後24時間以内の累積セッション数を計算します。
• Tenjin SDKの updatePostbackConversionValue(_:) のメソッドを用いて、インストール後24時間以内に発生したセッションの都度、対応するコンバージョンバリューの値をApple及びTenjinに送信します。

Here is an example of conversion value implementation shared by other customers:

Examples for IAP based games

In the postback sent from Apple to ad-network, there are two different types of timers:

• 24 hours timer: can be reset multiple times and has a defined duration of 24 hours
• Random timer: once it starts, it can’t reset. The duration is random, between 0-24hours

- updatePostbackConversionValue()のメソッドをコールすると、24時間タイマーが起動します。その後、 updatePostbackConversionValue(_:) again, the 24 hours timer is reset to zero and starts again. Every time you fire updatePostbackConversionValue(_:), the 24 hours timer will reset. Suppose you don’t fire updatePostbackConversionValue(_:) before the 24 hours timer expires, a random timer will start. Once the random timer starts, you can’t update the conversion value anymore. At the end of the random timer, the postback is sent to the ad network. This postback may or may not include a conversion value (it will be the latest value you set for this specific user)

Feel free to email to support@tenjin.com if you have any questions.

Here is the current list of the networks that support SKAdnetwork.

*: Does the network pass us SKAdnetwork conversions via postback or reporting API?

**: Conversions from dual opt-in users and Google’s modeling conversions (https://support.google.com/google-ads/answer/10081327)

\***: Conversions from dual opt-in users and Snap’s proprietary attribution method, Advanced Conversions

We created a short video to help you familiarize yourself with the SKAdNetwork Report in Tenjin. In the video, we cover what SKAdNetwork is, and how Tenjin is thinking about it, what SKAdNetwork metrics you can access through Tenjin and where you can see them, and what Networks Tenjin supports for SKAdNetwork.

Watch the full video here. https://www.youtube.com/watch?v=k4mMY2WK_RE&t=1s

SKAdnetwork data is available in データエクスポーター tab. Go to ANALYZE -> Data Exporter on the dashboard, and select “SK Ad Network” as RERORT TYPE. You can apply app and channel filters for your data.

You can choose multiple group-by options from this list:

• Required dimensions
• App
• Tenjin dimensions
• チャンネル
• キャンペーン
• SK Adnetwork dimensions
• Conversion Value
• Fidelity Type
• SK Channel
• SK Campaign
• SK Source app

You can also select multiple metrics from this list:

• Conversion Value Count (Default)
• Conversion Value Average (Default)
• Conversion Value Total
• First Download Count
• First Download Conversion Value Average
• First Download Conversion Value Total
• Redownload Count
• Redownload Conversion Value Average
• Redownload Conversion Value Total
• Assists
• Redownload Assists
• First Download Assists

You can see the definition of those metrics here.