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収益最大化はデベロッパーやパブリッシャーにとって重要な優先事項です。 アプリ内課金(IAP) やサブスクリプションを主なマネタイズ戦略としているデベロッパーにとって、 主にアプリ内広告(IAA) を増やすことは難しい選択かもしれません。を広告を増やすことは、有料ユーザーを失う可能性があるため、難しい選択となり得ます。
ROASではなく、ユーザーあたりのLTVを重視する意味があるのはどのような場合か?
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