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Tenjin支持Apple Search Ads最新的展示归因功能

Roman Garbar

3 月 26, 2025

从2025年3月27日开始，Apple Search Ads为所有MMP在报告中新增了浏览归因选项，打破以往仅有点击归因的局限。除了用户点击广告后的转化将被归因于Apple Search Ads，现在用户即便未点击广告，只是浏览产生的转化也将归因于Apple Search Ads。

TL;DR:

  • 从2025年3月27日开始，Tenjin支持Apple Search Ads的浏览归因功能。.

  • 不过，Apple Search Ads的浏览归因功能默认处于关闭状态，用户如果需要可以自行按照以下步骤启用。

  • Tenjin用户可以为Apple Search Ads的“跟踪激活”和“报告激活”启用浏览归因模式。

这个功能的作用

对于Tenjin用户

若您习惯跟以前一样通过点击归因来归因Apple Search Ads用户，则无需进行任何设置。

However, if you want to enable view-through attribution for Apple Search Ads, please follow these instructions.

您可以灵活设置Apple Search Ads 追踪激活 和 报告激活 的归因窗口。

非Tenjin用户

要是您正在使用其它MMP，建议及时向对应服务商咨询Apple Search Ads浏览归因功能的支持情况。就目前所知，自3月27日起， 多数MMP已将Apple Search Ads的浏览归因功能设为默认启用状态。 需要提醒的是，用户在浏览广告后产生的转化也会计入归因范畴，因此在默认启用浏览归因的情况下，MMP面板显示来自Apple Search Ads的安装量和其他下游指标（如购买）会增加。 

为何Tenjin默认不开启 “浏览归因” 功能？

此次Apple Search Ads的浏览归因更新是一次变革之举。Tenjin秉持对用户负责的态度，在推出新功能时，我们更倾向于让广告主事先深入了解这项变化的具体内容 – 它是什么，如何运作，再来自主决定是否启用。
As always, feel free to reach out to us in case you have any questions at support@tenjin.com.

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Sunny Cha

How Non-Gaming Apps Are Improving Retention

For mobile app developers, retention is hard. An average of just 7.5% of mobile users stay active 30 days after downloading an app. And while mobile game developers have spent countless hours trying to crack the retention code, there are plenty of lessons they can learn by looking at their non-gaming peers. Below, we examine four ways...

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Growth Analytics vs. Product Analytics: What’s the Difference?

Sunny Cha

Growth Analytics vs. Product Analytics: What’s the Difference?

We often get asked how Tenjin compares to analytics companies such as Mixpanel, Amplitude, deltaDNA, and others. The short answer is that the best way to describe those other analytics solutions is as product-centric tools, while Tenjin can best be categorized as a growth-centric tool. What do we mean by product vs. growth analytics? Product-centric...

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The Paid Marketing Conversion Funnel

Chris Farm

The Paid Marketing Conversion Funnel

In my last few meetings with small developers who want to learn about paid User Acquisition, we talked about the paid marketing conversion funnel. It seems like a simple concept at the outset, but when marketers first start buying installs it’s probably the most important concept to understand. Here’s a slide that sums up the...

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IDFA Sends All Zeros on iOS 10 Devices

Chris Farm

IDFA Sends All Zeros on iOS 10 Devices

A few months ago, Apple announced that iOS 10 will send all zeros for itsadvertisingIdentiferfield when the device’s user sets their limit ad tracking flag toON. According to Tenjin’s aggregate records, this represents ~15% of devices where IDFA will not be unique for a specific device. As I noted in my last post about cookies, the...

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Pay Attention to These Overlooked Mobile Metrics!

Sunny Cha

Pay Attention to These Overlooked Mobile Metrics!

High-level KPIs like ARPU and retention are great for getting a big-picture view of your mobile app’s health, but while they might suffice for an executive summary, developers tasked with moving the needle every day know the value of digging deeper. We put together a list of some valuable and overlooked KPIs that are driving...

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Tenjin DataVault: a marketing infrastructure as a service.

Sunny Cha

Tenjin DataVault: a marketing infrastructure as a service.

Tenjin is proud to announce DataVault, a professional, fully managed, direct access SQL Data Warehouse for all your marketing needs. It’s a big step to democratizing mobile app business infrastructure. App developers commonly build business infrastructure once their mobile app shows promise. This is distracting. Tenjin can offload this infrastructure work with DataVault, allowing developers to...

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Building for the Marketing Scientist

Chris Farm

Building for the Marketing Scientist

As marketing goes digital, it starts to share a lot of common ground with data science. At Tenjin, we are seeing people with backgrounds in these two seemingly distinct fields, marketing and data science, emerge with a new role: the “Marketing Scientist”. There are two main drivers for the rise of the Marketing Scientist: These two...

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