Tabarak Paracha
如何降低App商店佣金
在本篇博文中，我们有幸采访到了电子支付行业的龙头企业 Worldline的支付专家及业务开发经理Andrew Christodoulou。我们将一同讨论降低App商店佣金是否只是坊间传闻。观看完整视频或阅读以下文字内容来了解这一内幕。
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Tabarak Paracha
移动发行商： 如何在保护地球的同时，提高用户黏性和增加收入呢？
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Apple Search Ads与ASO强强联手，打造App store霸主之路
Guest post by Gabriel Kuriata, Content Manager at Splitmetrics. Apple Search Ads is an advertising platform functioning within the App Store. It offers four ad placements – on the home page of the App Store, on the Search tab before a search is initiated, in the search results, and on app product pages. Apple Search...
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2024年混合休闲游戏推广秘籍：打造你的游戏帝国！
如果你也曾是个从超休游戏转型混合休闲游戏的开发者，那你一定经历过一些决策上的挣扎，比如 哪些指标需要优先考虑、选用哪些广告渠道 以及有那些最佳实践值得借鉴
Tabarak Paracha
十亿下载 – YSO的成功之路
你想知道YSO Corp是如何实现10亿游戏下载量的吗？以下这段视频将带你一起走进YSO Corp联合创始人Jean-Claud YALAP的心路历程，你将了解YSO Corp是如何变成闻名全球的发行商，并取得惊人的10亿次下载量的。我们也将揭开YSO Network背后的天才之处。
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与Kooapps一起揭秘Tenjin数据仓库的神奇之处
在这个案例研究中，我们将从我们的明星客户之一Kooapps的视角，为大家揭露Tenjin DataVault 数据仓库的神秘面纱。 Kooapps 的市场营销和产品开发团队巧妙利用了Tenjin的DataVault解决了各种实际问题。接下来，我们总结了五个Kooapps运用数据仓库解决实际问题的例子：
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详解谷歌全新移动许可政策：CMP与TCF
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Tabarak Paracha
Best ad networks to advertise hybrid and hyper casual games in 2024 - Based on ad spend & CPI
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2024 年启用 Apple 搜索广告的五大理由
本文特邀撰写人Karnika Roy，她是 Newton（专注性能的 iOS App 增长平台）内容计划的主导人。还记得上一次您没有用 App 来计划某件事情是什么时候吗？这种情况是不是很难想象？千禧一代和 Z 世代十分热爱使用 App 。
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How to self-publish a mobile game - IzyPlay Game Studio journey
一场游戏革命正在悄然来临，越来越多的开发者选择独立发行项目。究竟是什么引爆了这场变革？我们认为，这是行业发展的必然趋势，开发与发行将共同成长。理想状况下，市场营销应从游戏项目开始就纳入规划之中，游戏设计与市场吸引力并非泾渭分明。
Tabarak Paracha
Mintegral ROAS Bidding: Here's everything you need to know
在本文中，Tenjin 的市场总监 Roman Garbar 就 Mintegral 的 ROAS 广告计划和Mintegral 的 EMEA 区域总经理 Hector Almeida 做出了深入的沟通和答疑...
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Tenjin 成为首批支持 TikTok 自归因方案的 MMP（广告归因平台） 之一
在过去的几个月里，Tiktok 一直在测试自己的自归因方案，并将于本周正式上线，我们很高兴成为首批支持的 MMP （广告归因平台） 之一。 Tenjin 将帮助您进行自动设置。关于方案迁移，请先通知您的 TikTok 销售主管，要求加入 SAN 允许列表。
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Tenjin 推出三项扶持政策，支持中小型团队和独立开发者跨越周期，降本增效
今天，我们非常骄傲地推出一系列政策，来帮助在移动游戏行业困难时期的中小团队和独立开发者...
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AI 加速系列：使用 AI 工具时，开发团队需要牢记的四点
这段视频是关于生成式 AI 工具问题的三部曲的最后一部分，由 PicFinder 的联合创始人 Ioana Hreninciuc 进行讲解说明，PicFinder 是一款独特的...
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《转型 2023: 从广告变现到混合变现》上半年报告更新（广告平台和国家/地区排名 + IAP 和 eCPM 趋势）
在《转型 2023: 从广告变现到混合变现》 报告的后续内容中，我们通过比较 2023 年上半年的 Tenjin 数据揭示了移动端广告和广告变现的最新趋势...
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如何为一款移动游戏生成素材编写一个好的Prompt？
这段视频是关于生成式 AI 工具问题的三部曲的最后一部分，由 PicFinder 的联合创始人 Ioana Hreninciuc 进行讲解说明，PicFinder 是一款独特的基于网络的 AI 软件，用于文本生成图像。
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AI 加速系列：开发和发行的技巧和诀窍
我们邀请了 PicFinder 的联合创始人 Ioana Hreninciuc，PicFinder 是一款独特的基于网络的 AI 软件，用于文本生成图像。Ioana 将会回答以下问题：
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如何在2023年优化您的超休闲和混合休闲游戏广告
2023 年的超休闲或混合休闲游戏的最佳广告渠道是什么？并且您的策略是否应该根据您运营的游戏类型而有所不同？这个问题的答案取决于您考虑哪种指标。根据我们在 2022 年的数据，具有最高平均 LTV 的
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2023 年 iOS 广告商的两大变化：SKAdNetwork 5 和隐私清单
Apple 在 WWDC 2023 期间发布了一些重要公告。说实话，我们今天要讨论的内容并不像新的 Apple Vision Pro 那样令人兴奋。 然而，它很快就会对 iOS 上的广告活动...
Tabarak Paracha
2023最佳推广渠道 - 基于IAP LTV、广告LTV、激活和留存
我们在 Tenjin 听到的最常见的问题之一是：推广广告变现（现在是混合变现）游戏的最佳渠道或广告网络是什么...
Tabarak Paracha
最新的应用开发框架 Ionic Capacitor 现已添加 Tenjin 所支持的 SDK 列表中
为了响应开发者论坛上的热切需求，我们现将 Ionic Capacitor 插件添加到了支持的 SDK 列表中。 有了 Ionic Capacitor 插件，开发者可以访问更广泛的功能和权限，从而更容易完成 Tenjin 的批量接入...
Tabarak Paracha
对话产品经理：如何对应 SKAdNetwork 4.0
SKAdNetwork 4.0 发布了，它与以前的版本相比很不一样。这是 Apple 公司首次发布的 带有多项新功能的 SKAdNetwork API...
Roman Garbar
游戏工作室如何开始自主发行并在 IDFA 后扩大规模 - 以 Umami Games 为案例研究
在 iOS 14.5 隐私政策变更的背景下，采用自动化工具以获取数据洞察的重要性尤为突出。在这个案例研究中，我们将跟随 Umami Games 的旅程，了解他们如何从诸如 Google Spreadsheets 和 Trello 等手动报告工具转向完全自动化的数据基础设施。
Roman Garbar
iOS 14 带来的不确定性正在推动其它安卓应用商店的兴起
由 iOS 14.5 带来的不确定性，正在促使广告主们将预算更多的转移到安卓产品线中。尽管在 Google Play 渠道进行安卓发行仍然是最主要的选择之一，但其它安卓应用商店中潜力也在为开发和营销团队创造更大的机会吸引新的用户...
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The introduction of SKAdNetwork significantly changed the role Facebook MMPs (Mobile Measurement Partners) play within the mobile ecosystem. At this point, there is no difference between using Facebook MMPs and the tools that Facebook is providing publicly. We believe that iOS 14.5 and SKAdNetwork leveled the playing field for everyone involved in advertising measurement and...
Roman Garbar
Your App May Soon Be Blocked and 5 other things no one is telling you about iOS 14.5
‘Your App May Soon Be Blocked, and five other things no one is telling you about iOS 14.5.’ That was the name of the presentation I gave last week during WN Winter. Since iOS 14.5 is likely to be released in the upcoming weeks, I would like to share those six reasons with everyone today: Summary:...
Roman Garbar
Attribution Modeling – a new enhanced way to measure advertising performance on iOS
Starting from 2021, advertisers on iOS won’t be able to calculate key cohort metrics, like ROI or LTV, for most of their ad campaigns. This creates a new paradigm where both mobile publishers and vendors will need to innovate to succeed. At Tenjin, we are focusing our efforts on building a new type of methodology...
Roman Garbar
Preparing for iOS 14: MMP-free publisher guide with Kevin Bravo, creator of Elixir
One month before the release of iOS 14, there are still many speculations around what’s happening next for MMPs. How much will their role change? Are advertisers still ok paying 1-5 cents for each paid tracked install on iOS, even though it no longer has user-level granularity? Will Apple allow MMPs to validate Conversion Values though...
Roman Garbar
iOS14: How Tenjin clients should rethink measurement for Google & Facebook
We’ve decided to make one of our first training materials on post- iOS 14 measurement available to everyone, training previously only available to Tenjin clients. Starting from the iOS 14 release in September and going forward, user acquisition on mobile will turn into something very different. This is why it’s crucial to start preparing for...
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Preparing for the iOS attribution shift in September: industry-wide effects SANs like Facebook and Google have on all MMPs
Since the announcement of new attribution rules on iOS 14, we saw that Mobile Measurement Partners quickly divided into two camps. The first wanted to start building their technology from scratch based on the new attribution framework that Apple provided (SKAdNetwork). The second wanted to continue building on the usage of non-deterministic user-level attribution techniques. We...
How will COVID-19 affect the hyper-casual industry in 2020: A virtual panel
Mobile gaming is seeing a surge due to the current stay-at-home measures around the global pandemic. Late last year, the novel coronavirus (COVID-19) is found in China and quickly spreads worldwide. And here we are today.This current pandemic affects the economies of major countries, the expansion of all industries. In mobile gaming, hyper-casual is no...
Getting an advantage with MoPub ILRD & Tenjin DataVault: A webinar
We are very ecstatic to share our latest discussion with MoPub on impression-level data (ILRD) and never before seen use-cases of MoPub ILRD with Tenjin’s DataVault. Tenjin built the Basic ad revenue LTV model in 2017, and the Advanced ad revenue model was launched in 2018. In 2019, Tenjin released our Pro ad revenue model...
Hyper-casual market size in 2019 and other insights that you need to know
Hyper-casual represents a major industry trend that won’t fade away in 2019 — if anything, the market for these games will continue to grow and evolve. As such, mobile developers and marketers need to keep a close eye on the space and determine how it will impact their ongoing strategies. At White Nights at St....
Roman Garbar
《超休闲游戏--完整开发者指南》
In the last few years, hyper-casual games have exploded in popularity. Find out how you can capitalize on this lucrative mobile trend with our comprehensive developer’s guide to hyper-casual. Though hyper-casual games aren’t exactly new, they are definitely having a moment in the mobile space. Users are embracing the simplicity and minimalist design the category...
Roman Garbar
App Subscriptions – What Are They And How Do They Work In 2019?
Subscriptions are the norm for content-based apps, but many mobile developers are finding new, creative ways to leverage the model. Over the past decade, subscriptions have steadily subverted the classic pay-to-own model. In 2019, music and streaming app subscriptions are ubiquitous, and it’s now possible to subscribe to anything from dog food to jewelry. According...
Challenges Of User-Level Ad Revenue Reporting
In recent weeks, our industry has entered into a vibrant discussion surrounding user-level ad revenue tracking. It’s easy to understand the excitement: for app developers who rely on mobile ad monetization, it’s intuitive this would be the Holy Grail of ad revenue data analysis. It’s intuition allows precise ad revenue LTV calculations for each acquired...
什么是超休闲游戏？
What are hyper casual games, and why have they grown by leaps and bounds in 2019? Hyper-casual games are in a unique position. The new mobile genre absolutely exploded in popularity in recent years, with many experts — including Tenjin — calling it one of the biggest drivers of mobile growth. Our own 2018 Hyper Casual...
Are Content Subscriptions The Next Big Trend In Mobile Game Monetization?
Mobile game publishers have been considering content subscriptions for years. Could a new Apple gaming service finally compete with advertising revenue? To many industry leaders, content subscriptions seem like an ideal way to monetize mobile games. After all, streaming services like Netflix have proven fans are willing to pay monthly fees for entire film libraries...
The 17 Best User Acquisition Channels For Mobile Games In 2019
We’ve published our list of top 10 ad networks for 2020. Discover which of the world’s best UA networks best suit your needs. In today’s mobile-first world, paid advertising is becoming one of the most crucial ways to acquire users and generate revenue. The only problem is prioritizing which networks, agencies and platforms to work...
Beyond Hyper-Casual: The Biggest Mobile Gaming Trends For 2019
The integration of AAA game mechanics, new monetization strategies, and advances in technology promise a bright future for mobile gaming in the years to come. Since the dawn of the smartphone era, mobile games have been dismissed by so-called “hardcore gamers” as being overly simplistic compared to console and PC titles. And perhaps a decade...
Why Hyper-Casual Games Don’t Need To Get Featured To Succeed
App store discoverability has changed drastically since launch. Mobile pioneers will happily recount the days when simply being one of the few apps available was enough to generate organic installs through word of mouth and the natural lift of a rapidly growing smartphone community. By those standards, today’s app store is almost unrecognizable. With thousands of...
Ad Monetization For Hyper Casual Games – A Data Scientist’s Playbook
Mobile game publishing is undergoing a dramatic paradigm shift, and hyper casual games are at the center of it all. Characterized by their short engagement loops, low retention, and ad-based monetization, hyper casual titles represent a stark departure from the whale-driven, IAP-centric, tentpole economies traditionally found in the social casino and build & battle genres....
Chris Farm
What’s The Difference Between Total Revenue and LTV?
Developers use the terms “total revenue” and “LTV” interchangeably too often. This isn’t accurate. There are crucial differences that set these terms apart. Failing to consider these differences leads companies to misinterpret app performance and make poor business decisions. In order to keep your growth initiatives on-track and cost-effective, let’s clarify the differences and look...
The Beginner’s Guide To CVR Marketing
In the world of digital marketing, CVR stands for Conversion Rate or Conversion Ratio. It’s a key performance indicator for digital advertising campaigns, mobile applications, and commercial websites. It looks like this: (Total Conversions / Total Impressions) * 100 The word “conversion” refers to the completion of a final and desired outcome. To be considered...
Chris Farm
Introducing a Better Way to Track Mobile Users
Tenjin is proud to announce its new mobile web-based cookie attribution technology! Currently iOS marketers depend on inaccurate mobile fingerprinting technology to attribute a user’s install to a clicked ad. At a high level, fingerprinting captures many attributes about a user’s device when an ad is clicked and directed through a browser. The attributes collected...
The Most Interesting New iOS Features
New iOS Features Every Developer Needs to Know Last year’s iOS update gave developers two new toys: 3D touch and third-party integration for Siri. But this year, the iPhone 8 and X are offering many more additions. Apple’s new hardware and OS features should be interesting both for immediate development and for the future —...
How Subscriptions Are Driving App Revenue & Retention
Subscriptions are more than a niche: services like Spotify and Headspace prove that users are willing to shell out money for content they regularly use. App Annie’s chief marketing officer, Al Campa, predicts that subscription-based monetization will be the future of games. Non-gaming apps are already seeing success with subscriptions: this month Tinder reached the #1 top...
How Non-Gaming Apps Are Improving Retention
For mobile app developers, retention is hard. An average of just 7.5% of mobile users stay active 30 days after downloading an app. And while mobile game developers have spent countless hours trying to crack the retention code, there are plenty of lessons they can learn by looking at their non-gaming peers. Below, we examine four ways...
Growth Analytics vs. Product Analytics: What’s the Difference?
We often get asked how Tenjin compares to analytics companies such as Mixpanel, Amplitude, deltaDNA, and others. The short answer is that the best way to describe those other analytics solutions is as product-centric tools, while Tenjin can best be categorized as a growth-centric tool. What do we mean by product vs. growth analytics? Product-centric...
Chris Farm
The Paid Marketing Conversion Funnel
In my last few meetings with small developers who want to learn about paid User Acquisition, we talked about the paid marketing conversion funnel. It seems like a simple concept at the outset, but when marketers first start buying installs it’s probably the most important concept to understand. Here’s a slide that sums up the...
Chris Farm
IDFA Sends All Zeros on iOS 10 Devices
A few months ago, Apple announced that iOS 10 will send all zeros for itsadvertisingIdentiferfield when the device’s user sets their limit ad tracking flag toON. According to Tenjin’s aggregate records, this represents ~15% of devices where IDFA will not be unique for a specific device. As I noted in my last post about cookies, the...
Pay Attention to These Overlooked Mobile Metrics!
High-level KPIs like ARPU and retention are great for getting a big-picture view of your mobile app’s health, but while they might suffice for an executive summary, developers tasked with moving the needle every day know the value of digging deeper. We put together a list of some valuable and overlooked KPIs that are driving...
Chris Farm
How Optimizing Time to Profitability (TTP) Accelerates Growth
In my last post I talked about the importance of time to profitability (TTP). In this post I use two discrete scenarios that illustrate how TTP affects total user growth in your app over a period of time. Let’s say that you have a starting budget of $1,000 with the average CPI for acquiring a user set...
Tenjin DataVault: a marketing infrastructure as a service.
Tenjin is proud to announce DataVault, a professional, fully managed, direct access SQL Data Warehouse for all your marketing needs. It’s a big step to democratizing mobile app business infrastructure. App developers commonly build business infrastructure once their mobile app shows promise. This is distracting. Tenjin can offload this infrastructure work with DataVault, allowing developers to...
Chris Farm
Building for the Marketing Scientist
As marketing goes digital, it starts to share a lot of common ground with data science. At Tenjin, we are seeing people with backgrounds in these two seemingly distinct fields, marketing and data science, emerge with a new role: the “Marketing Scientist”. There are two main drivers for the rise of the Marketing Scientist: These two...
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点击订阅按钮，我在此同意 Tenjin 按照隐私政策的收集和处理个人数据。 隐私政策.
