Tara Meyer
Türkiye’s Mobile App Incentive Program is one of the most generous support systems in the world for mobile app developers. The mobile app incentive framework reimburses a portion of eligible advertising, platform commission, software, and market-entry expenses for export-oriented companies, with support levels and caps that vary by category and program track.[1][4][5][6] For the right company, that can make a meaningful difference when scaling internationally.[1][5][7]
The opportunity is massive and Tenjin, as a qualifying partner, is one of the pre-approved MMPs and measurement tools that can help you make the most of it.
This checklist is designed to help you prepare before you apply, before you spend, and before you submit your first claim.[1][4][5] If you go through each section and tick off what you already have in place, you’ll have a much clearer sense of whether your application is ready.[1][4][6]
Disclaimer: This article is for general informational purposes only and does not constitute legal, tax, or financial advice. Türkiye’s mobile app incentive rules can change, and eligibility, reimbursement rates, caps, and documentation requirements may vary by program track and expense category; confirm details with the Exporters’ Association, the Ministry of Trade, and a qualified Turkish advisor before relying on any claim. [1][4][5][6]
1. Your Company Must Be Registered in Türkiye
Registered as a Joint-Stock Company (A.Ş.) ou Limited Liability Company (Ltd. Şti.) in Türkiye [4][5]
Foreign ownership? No problem. You’re still eligible, as long as you have an entity in Türkiye. [4][5]
At least one active employee on payroll (a software developer strengthens your application) [4][5]
No outstanding tax or social security (SGK) debts (or arrange offsetting) [4][5]
2. Your Company Must Have a Turkish Banking & Payment Setup
Company has an official Turkish bank account [4][5]
All eligible expenses are paid directly to and from this account — no third-party or personal payments [4][5]
You can obtain stamped bank receipts (kaşeli banka dekontu) for every transaction [4][5]
3. App Store Accounts Must Be Published By A Turkish Entity
Google Play and/or App Store developer accounts are registered under your Turkish company name [4][5]
Apps are live and published under these accounts [4][5]
Revenue and user data are tied to the Turkish company entity [4][5]
4. Your Turkish Entities Must Have an Export and International Focus
All subsidised spending targets international markets (not Türkiye) [1][4][5]
No Turkish-language-only campaigns or domestic-market expenses in your claims [1][5]
You can prove which countries or markets each campaign supports.[1][5]
5. Have a Turkish Exporters’ Association of Service Providers Membership
Registered as an official member of the Exporters’ Association of Service Providers [4][5][6]
You have your company’s KEP (Registered Electronic Mail) address set up and active
6. Identify The Expense Categories You’d Want To Claim
Understand that advertising / user acquisition support is typically described as 60%, with 70% in designated target markets.[1][5]
7. Check and Confirm Your Tools; Get Pre-Approval of Tools (Before You Spend)
These categories require approval from the Exporters’ Association before any money is spent:
Marketing & Analytics Tools — Tenjin, Adjust, Sensor Tower, Mobile Action, Adapty, Amplitude, etc. (50% back, up to $70K/year) [6][7]
Market Entry Activities — Localization, translation, voice-overs, hosting, AR/NFT/Blockchain integration (50% back, up to $200K/year) [6][7]
Advertising campaigns run on eligible platforms: Meta, Google, TikTok, Apple Search Ads, AppLovin [6][7]
Do not assume a vendor is eligible unless the current program documentation confirms it. [1][6][7]
To understand the differences between mobile marketing tools, you can see a comparison aqui.
8. Prepare for Retroactive Claims (Spend First, Then Apply)
These categories are claimed after spending, within a 6-month window:
| Incentive | You Get Back | Annual Cap |
| Advertising & UA | 60–70% | Up to $400K per app (first 5 apps) · $60K per app (6th+) |
| App Store Commissions | 50% | Up to $80K per app (first 5 apps) |
| Software & Dev Tools (Unity, Figma, etc.) | 60% | Up to $70K per year |
| Personnel Support (new engineers) | 50% of gross salary | Up to 5 employees |
| Overseas Office Rent | 60% | Up to $100K per office (max 10 offices) |
9. Have Proper Documentation: From Day One
For every single claim, you’ll need:
Stamped bank receipts from your Turkish company’s bank account
Invoices and contracts clearly detailing services and amounts
Platform screenshots and campaign reports (proof of ad spend)
Proof of service for tools, localization, or development work
All documents submitted via KEP to the Exporters’ Association (regular email won’t be accepted)
10. Tukiye’s Tax Advantages: Make Sure You’re Setup Correctly
You should not assume blanket VAT exemption on all international app sales without confirming the applicable tax treatment for sales and structure. [6]
4% corporate tax rate on tech exports. However do not assume that you are in a specific corporate tax rate. Please verify your classification with your accountant. [6]
Get in touch and under advisement of a Turkish tax advisor to see if your company may also qualify for other regimes such as free zone, R&D, or design center incentives [6]
11. Timeline & Expectations
Company must be at least 1 year old to claim advertising reimbursement
Retroactive claims cover the previous 6 months of spending
Expect approximately 5 months from submission to payment
Double-check everything. Any errors on paperwork will cause delays
12. Assemble Your Application Packet
Company registration documents
Turkish bank account details and payment proof
Store account ownership proof
Export-arket targeting plan
Invoices and contracts
Proof of service delivery
KEP contact details
Any pre-approval letters or association confirmations
If you have all of the above in place, your application is much closer to being ready for submission. [1][4][5][6]
🚀 Ready to Grow?
Need a hand with setup or applications? Working with an expert can help take the complexity off your plate. This way, you can focus on building a great product. Feel free to reach out to us at support@tenjin.com with any questions. We also work together with advisors if you would like some extra support as you get started.
Last Updated on July 1, 2026.
Sources
- Workon https://workon.com.tr/en/mobile-app-incentives-in-turkey-2026/
- YouTube https://www.youtube.com/watch?v=vmdU6ILG394
- Finahukuk https://www.finahukuk.com/government-grants/
- Proteşvik https://protesvik.com/set-up-game-studio-turkey-government-incentives-2026/
- RevenueCat https://www.revenuecat.com/blog/company/turkiye-approved-software/
- Tenjin https://tenjin.com/blog/tenjin-is-now-part-of-turkiyes-government-incentive-program/
- Progressive Policy Institute https://www.progressivepolicy.org/the-app-economy-in-turkey/
Disclaimer
This checklist is a practical starting point, not a substitute for official guidance. Türkiye’s mobile app incentive rules can differ by expense category, approval route, and current policy updates, so confirm the latest requirements with the relevant authorities and a qualified advisor before submitting an application or claim.[1][4][5][6]
