塔拉-迈耶
2026年7月1日
Türkiye’s Mobile App Incentive Program is one of the most generous support systems in the world for mobile app developers. The mobile app incentive framework reimburses a portion of eligible advertising, platform commission, software, and market-entry expenses for export-oriented companies, with support levels and caps that vary by category and program track.[1][4][5][6] For the right company, that can make a meaningful difference when scaling internationally.[1][5][7]
The opportunity is massive and Tenjin, as a qualifying partner, is one of the pre-approved MMPs and measurement tools that can help you make the most of it.
这份清单旨在帮你前置所有准备工作：在正式申请、发生支出及提交报销前，确保万无一失。逐项核对并勾选已备事项，即可清晰识别当前的准备缺口。
Disclaimer: This article is for general informational purposes only and does not constitute legal, tax, or financial advice. Türkiye’s mobile app incentive rules can change, and eligibility, reimbursement rates, caps, and documentation requirements may vary by program track and expense category; confirm details with the Exporters’ Association, the Ministry of Trade, and a qualified Turkish advisor before relying on any claim. [1][4][5][6]
1.公司必须在土耳其注册
- Registered as a Joint-Stock Company (A.Ş.) or Limited Liability Company (Ltd. Şti.) in Türkiye [4][5]
- 法律允许外资完全控股，只要具备土耳其实体公司资质，即符合申请资格。
- At least one active employee on payroll (a software developer strengthens your application) [4][5]
- No outstanding tax or social security (SGK) debts (or arrange offsetting) [4][5]
2. 贵公司必须在土耳其设有银行及支付账户
- Company has an official Turkish bank account [4][5]
- All eligible expenses are paid directly to and from this account — no third-party or personal payments [4][5]
- You can obtain stamped bank receipts (kaşeli banka dekontu) for every transaction [4][5]
3.应用商店账号必须以土耳其实体企业名义发布
- Google Play and/or App Store developer accounts are registered under your Turkish company name [4][5]
- 应用已经通过这些账号正式上架发布。
- Revenue and user data are tied to the Turkish company entity [4][5]
4.必须面向出口和国际市场
- All subsidized spending targets international markets (not Türkiye) [1][4][5]
- 申报材料中严禁出现仅面向土耳其语的推广活动及任何国内市场费用。
- 企业须具备精准的市场归因能力，能够清晰证明每项推广活动所针对的具体目标国家或市场。
5.加入土耳其服务业出口商协会
- 已正式注册为服务业出口商协会的会员
- You have your company’s KEP (Registered Electronic Mail) address set up and active
6. 确定您希望申报的费用类别
- 广告与用户获取费用：基础报销比例为60%，在指定目标市场可提升至70%。
- 软件与工具费用：经批准的软件及工具可获补贴，具体上限视来源及项目批次而定。
- 应用商店及平台抽成可纳入报销范畴，具体比例与上限以申报时的实时政策为准。
- 本地化、服务器托管等费用适用另一套独立的支持规则。
7.工具合规审查：严格执行“先预批，后消费”
下面这几类费用，必须先获得出口商协会的批准，然后才能花钱：
- Marketing & Analytics Tools — Tenjin, Adjust, Sensor Tower, Mobile Action, Adapty, Amplitude, etc. (50% back, up to $70K/year) [6][7]
- — 本地化、翻译、配音、主持、AR/NFT/区块链集成（50% 返还，最高 $200K/年）[6][7]
- Advertising campaigns run on eligible platforms: Meta, Google, TikTok, Apple Search Ads, AppLovin [6][7]
- 不要主观臆断供应商资质，一切以最新项目文件中的明文规定为准
要了解各类移动营销工具之间的区别，您可以参考这份对比表👉 这里.
8.为回溯申报做准备——先花钱，再申请
These categories are claimed after spending, within a 6-month window:
| 激励 | 报销比例 | 年度上限 |
| 广告与用户获取 | 60–70% | 每个应用最多 $400K（前 5 个应用）· 每个应用 $60K（第 6 个及以上） |
| App Store 佣金 | 50% | 每个应用最多 $80K（前 5 个应用） |
| Software & Dev Tools (Unity, Figma, etc.) | 60% | 每年最高可达$70K |
| Personnel Support (new engineers) | 50%的税前工资 | 最多 5 名员工 |
| 海外办公室租金 | 60% | 每个办公室最高$100K（最多10个办公室） |
9.建立全周期的合规凭证档案
每一次申报，均需备齐以下核心证据材料：
- Stamped bank receipts from your Turkish company’s bank account
- Invoices and contracts clearly detailing services and amounts
- Platform screenshots and campaign reports (proof of ad spend)
- Proof of service for tools, localization, or development work
- All documents submitted via KEP to the Exporters’ Association (regular email won’t be accepted)
10.土耳其的税收优势：精准匹配公司架构
- You should not assume blanket VAT exemption on all international app sales without confirming the applicable tax treatment for sales and structure. [6]
- 针对科技出口企业4%的企业所得税优惠税率，切勿自行归类，务必与专业会计师核实企业所属的具体类别，确保合规适用。
- 强烈建议聘请土耳其本地税务顾问进行全面评估，排查企业是否具备申请自贸区、研发中心或设计中心等额外激励计划的资格，以实现税务利益的最大化。
11.申报周期与预期管理
- Company must be at least 1 year old to claim advertising reimbursement
- Retroactive claims cover the previous 6 months of spending
- 从提交申请至补贴实际到账，预计需耗时5个月左右。
- 审核极为严苛，所有申报材料务必经过多重交叉核对。任何细微的文件瑕疵，均可能导致审批流程严重延误。
12.申请材料包终极核查清单
- 公司注册文件
- 土耳其银行账户信息及付款凭证
- 商店账户所有权证明
- 出口市场定位计划
- 交易明细文件
- 服务提供证明
- KEP 联系方式
- 任何预批函或协会确认函
如果您已准备好上述所有内容，您的申请就离提交更近了一步。[1][4][5][6]
🚀 准备好发展了吗？
Need a hand with setup or applications? Working with an expert can help take the complexity off your plate. This way, you can focus on building a great product. Feel free to reach out to us at support@tenjin.com with any questions. We also work together with advisors if you would like some extra support as you get started.
最后更新于2026年7月1日。.
来源
- Workon https://workon.com.tr/en/mobile-app-incentives-in-turkey-2026/
- YouTube https://www.youtube.com/watch?v=vmdU6ILG394
- Finahukuk https://www.finahukuk.com/government-grants/
- Proteşvik https://protesvik.com/set-up-game-studio-turkey-government-incentives-2026/
- RevenueCat https://www.revenuecat.com/blog/company/turkiye-approved-software/
- Tenjin https://tenjin.com/blog/tenjin-is-now-part-of-turkiyes-government-incentive-program/
- Progressive Policy Institute https://www.progressivepolicy.org/the-app-economy-in-turkey/
免责声明
本检查清单仅作为实用的起点，不能替代官方指南。土耳其针对移动应用的激励政策可能因费用类别、审批途径及最新政策更新而有所不同，因此在提交申请或报销前，请向相关主管部门及合格顾问确认最新要求。[1][4][5][6]
