🔥 Полный доступ к Tenjin за $200/месяц - все функции, без дополнений, отмена в любое время. Посмотреть цены и характеристики

Регистрация

Глоссарий

A

A/B-тестирование

What is A/B Testing? In simple words, an A/B test is a strategy where marketers compare...

Узнать больше →

Монетизация рекламы

Ad monetization refers to the revenue generated from displaying advertisements within your mobile app. In...

Узнать больше →

Рекламные сети

Ad networks act as intermediaries between mobile ad publishers and advertisers. Their job is to...

Узнать больше →

Атрибуция доходов от рекламы

Ad revenue attribution is the methodology that allows marketers to allocate and measure ad revenue...

Узнать больше →

Рекламный идентификатор (IDFA и GAID)

An advertising ID is a unique, anonymized user identifier. It consists of a mixture of...

Узнать больше →

API

What does API mean? An API is an abbreviation for Application Programming Interface. The word Application...

Узнать больше →

Монетизация приложений

What is mobile app monetization? App Monetization is a method by which app developers and advertisers...

Узнать больше →

Оптимизация магазина приложений (ASO)

What is App Store Optimization (ASO)? Similar to how SEO optimization is done for websites, ASO...

Узнать больше →

Прозрачность отслеживания приложений (ATT)

:App Tracking Transparency (ATT) is an opt-in privacy framework which makes it mandatory for all...

Узнать больше →

ARPU

Average Revenue User helps us estimate the revenue each user brings in and is calculated...

Узнать больше →

Атрибуция

Attribution tracks and credits app conversions to specific marketing sources, distinguishing between ad-driven and organic...

Узнать больше →

Окно атрибуции

What is the definition of attribution window? An attribution window is an important tool that helps...

Узнать больше →

Средняя выручка на одного активного пользователя в день (ARPDAU)

Average Revenue Per Daily Active User (ARPDAU) measures the average revenue generated by each active...

Узнать больше →
B

Управление заявками / оптимизация заявок

What is the definition of bid management? Every business wants to get the best return on...

Узнать больше →

Идентификатор комплекта

What is a bundle ID? A bundle ID is an identifier used to uniquely identify an...

Узнать больше →
C

Обратные вызовы

What is a callback? A callback, also known as postback, is a function in computer programming...

Узнать больше →

Коэффициент оттока

What is churn rate? A churn rate is a proportion of users or customers who stop...

Узнать больше →

Коэффициент кликабельности (CTR)

Click-through rate (CTR) is an important metric in mobile marketing that measures the number of...

Узнать больше →

Клики (отслеживаемые + отчетные)

What are clicks in marketing? Anytime a user clicks on an advertisement displayed on a website...

Узнать больше →

Когортный анализ

A cohort analysis in mobile marketing refers to the process of analyzing and understanding the...

Узнать больше →

Конверсия

What is a conversion? A conversion refers to an event where a user installs or engages...

Узнать больше →

Коэффициент конверсии (CVR)

(What is a conversion rate (CVR)?) A Conversion rate or CVR in mobile marketing is...

Узнать больше →

Стоимость клика (CPC)

Cost per click (CPC) is an advertising model used by advertisers to pay for each...

Узнать больше →

Стоимость установки (CPI)

Cost per install or CPI represents the amount paid to the ad networks by an...

Узнать больше →

Стоимость за милю

Cost per Mille or Cost per 1000 Impressions (CPM) is an advertising model used by...

Узнать больше →

Стоимость одного удержанного пользователя в день

What is cost per N-day retained user? Cost per N-day retained user is a metric that...

Узнать больше →

Стоимость одной отслеженной установки (tCPI)

What is cost per tracked install (tCPI)? Cost per tracked install or tCPI is an important...

Узнать больше →

Custom In-App Event

What is a custom in-app event? Custom events (also known as post-install events) are events that...

Узнать больше →
D

Ежедневный активный пользователь (DAU)

Daily active users (DAU) are the total number of users that interacted with your app...

Узнать больше →

DataVault

DataVault ™ DataVault is Tenjin's data warehouse as a service. The platform allows you to build...

Узнать больше →
E

eCPM

eCPM is a metric that represents how much revenue you earn per thousand ad impressions....

Узнать больше →

Эффективная стоимость клика (eCPC)

eCPC, is a common bidding strategy that is used by app marketers in advertising campaigns...

Узнать больше →

Извлечение преобразование загрузка (ETL)

Extract, Transform, Load (ETL) is a process used in data integration where data is extracted...

Узнать больше →
Load More