Tenjin’s All-Inclusive Plans: Free vs Paid, Conversion Limits, and What You Actually Need

Compare Tenjin plans, conversion caps, and overage costs so you pick the right tier. 

TL;DR

• Tenjin has a complimentary plan that’s genuinely free. No credit card, no time limit, and it comes with 2,000 conversions/month included. 
• All paid plans are straightforward and all-inclusive: they start at $200/month (annual) with a lower cost per conversion as you scale. 
• Enterprise is fully customizable with the lower price per conversion, UA consulting, and dedicated support built around your team. 
• Every plan includes access to Tenjin’s growing products and features. No paywall or gated essentials, no surprise add-ons. 
• Global support for everyone and every tier. 
• You can cancel your contract anytime. 

Contents

• What You Should Know About Tenjin 
• Who Uses Tenjin 
• How Tenjin Pricing is Structured
• Pricing Overview
• Free vs. Paid
• Full Feature Breakdown
• Key Factors to Consider
• How to Choose the Right Plan
• What People Get Wrong
• Tenjin vs. Other MMPs
• Takeaways

What You Should Know About Tenjin 

Tenjin is a mobile measurement partner (MMP) built for gaming studios and app teams that want precise attribution, clean data, and pricing that doesn’t punish growth. 

Most marketing analytics tools are built for enterprise first and then scaled down. Tenjin was built the other way around: start for free, scale up when it makes sense, and never pay for features you don’t use. 

Who Uses Tenjin (In Real Life)

Most teams use Tenjin in one of two ways: 

• Solo, small, or early-stage studios: signing-up for the All-Inclusive Free plan to start accurate attribution from day one without committing too much budget. 

• Scaling and mid-sized teams: all-inclusive plan, running full campaign measurement, raw data access, and LTV reporting across multiple ad networks and mediators.
   
• Successful global studios: enterprise plans, running full campaigns measurement across different geos, granular data access, server-to-server integration and data pipelines, custom features, predictive modeling like pLTV. 

How Tenjin Pricing is Structured

The model is simple: you pay based on conversions, not arbitrary seat sounds or feature tiers. 

• All-Inclusive Free: 2,000 conversions/month complimentary. Additional conversions are $0.04 each. 
• All-Inclusive: Starts at $200/month (annual) for 10,000 conversions/month. Additional conversions at ≤$0.03 each. 
• Enterprise: Custom pricing, lowest cost per conversion, fully tailored to your team’s scale and needs. 

Tenjin’s Pricing Overview

Here the key idea: Tenjin’s pricing is made to scale with your usage. You’re not paying for user seats or being locked behind feature gates. Every paid plan comes with the full and powerful Tenjin product suite. 

All-Inclusive Free Plan

Best for: Small teams and indie studios who want professional-grade attribution and a mobile marketing analytics suite, without upfront cost.

Price: It’s genuinely free.

What you get:

• 2,000 free conversions/month
• $0.04 per additional conversion (post-payment, monthly)
• No annual contract
• No credit card required
• Access to all 15+ Tenjin products
• Unlimited dashboard users

Worth knowing:

This isn’t a stripped-down trial. It’s a solid plan with real features. If your volume is low, you may never need to upgrade, and that’s totally fine.

All-Inclusive Plan S – M – L

Best for: Medium-size teams ready to scale up and lower their cost per conversion.

Price: 

• S starts at $200/month (annual commitment, saves $400/year)
• M starts at $400/month (annual commitment, saves $800/year)
• L starts at $700/month (annual commitment, saves $1,400/year)  

What you get:

All-Inclusive – S

• 10,000 conversions/month included
• ≤$0.03 per additional conversion
• Access to all Tenjin products
• Month-to-month flexibility with the option to cancel anytime
• Ability to upgrade anytime to reduce your cost per conversion further

All-Inclusive M

• 25,000 conversions/month included
• ≤$0.03 per additional conversion
• Access to all Tenjin products
• Month-to-month flexibility with the option to cancel anytime
• Ability to upgrade anytime to reduce your cost per conversion further

All-Inclusive L

• 50,000 conversions/month included
• ≤$0.03 per additional conversion
• Access to all Tenjin products
• Month-to-month flexibility with the option to cancel anytime
• Ability to upgrade anytime to reduce your cost per conversion further

Worth knowing:

The All-Inclusive S-M-L plan is where most scaling teams live. You get everything from raw data access, a prediction suite, full API access, ad fraud analysis and more, without having to negotiate a custom contract. And because you can upgrade within the tier, your cost per conversion actually decreases as your volume grows.

Enterprise Plan

Best for: Large teams with complex measurement needs, high conversion volumes, or custom data requirements.

Price: Flexible billing, custom plans.

What you get:

• Lowest price per conversion
• Access to all Tenjin products
• Trial on request
• Dedicated Instant Messaging Support (dedicated Slack channel)
• UA Consulting
• Data Science Consulting
• Growth Strategy & Coaching
• ETL & BI Integration Support
• Data Migration & Onboarding Support
• Phone Support

Worth knowing: Enterprise isn’t just about the conversion volume. It’s for teams that need hands-on support, custom data pipelines, and an experienced support partner that’s actively involved in their growth strategy instead of simply a dashboard.

Free vs. Paid: What Actually Changes

This is probably the question that most teams are really asking themselves: What do I lose if I continue staying on the free plan? Is it worth it to pay and fix it? 

Conversions and Costs per Conversions

The biggest practical difference between these plans is the cost per conversion at scale. 

So, if you’re serious about UA spend, that difference per conversion adds up fast. The All-Inclusive S-M-L plan basically pays for itself once your volume is high enough, and that math is pretty straightforward. 

Features: What’s Included for Each Tier

Here’s what’s most important to understand: Tenjin doesn’t play gatekeeper with core features or any features behind higher tiers. Our mobile analytics suite has attribution, cohort reports, LTV, pLTV, ROAS, SKAN, raw data, subscriptions, fraud prevention and prevention.

It’s just all there from day one, even setup support. 

The only thing that changes as you move up tiers is support depth and custom capabilities. 

Full Feature Breakdown

Attribution & Cohort Reports

Marketing Analytics

Support

Compliance and Security

Key Factors That Influence Which Plan You Need

Tenjin pricing looks simple on the surface, that’s because it is. But if you’re still not sure about which plan would work best for you and your team, it all comes down to a few honest questions.

How Many Conversions Are You Tracking?

This is the primary driver. Run the numbers:

• Under 2,000/month? The free plan is an excellent option. 
• Between 2,000–10,000/month? Free works, but the All-Inclusive plan starts to make financial sense once your additional conversion costs approach $200/month.
• Above 10,000/month and growing? Choose between the All-Inclusive or Enterprise.

Do You Need Hands-On Support?

Email and IM support is included on every plan. But if your team needs a dedicated Slack channel, a Customer Success Manager, UA consulting, or help with data migration and BI integration, then that becomes Enterprise territory.

Do You Have Complex Data Infrastructure?

Raw data access, API access, and the full prediction suite are available on every plan. But if you need ETL pipelines, custom data science support, or deep BI integration, Enterprise gives you a team that can actually help build that alongside you.

Are You in a Regulated or Compliance-Heavy Environment?

Good news: GDPR, CCPA, SOC 2, ISO 27001, and iOS 14+/Android 12 compliance are included on every plan. You don’t need to upgrade to stay compliant.

How to Choose the Right Tenjin Plan

For Indie Studios and Small Teams

Start on the free plan. There’s no reason not to. You get real attribution, accurate data, and full product access from day one, and there’s no credit card required. Plus, you’re able to upgrade at any time. 

Just before your additional conversion costs start approaching the All-Inclusive S price point is the time to upgrade. The math makes it obvious.

For Scaling Studios and Mid-Size Teams

The All-Inclusive Plan is really built for you. You get a lower cost per conversion, full product access, and the flexibility to cancel or upgrade anytime. The annual commitment saves at least $400/year or up to $1,400/year and your cost per conversion decreases as your volume grows.

For Large Teams and Complex Setups

Enterprise is worth the conversation. Custom pricing, dedicated support, consulting, and data infrastructure help are necessary for teams where attribution is a serious operational function, deep business intelligence, and more power than dashboard usage.  

What People Get Wrong About MMP Pricing

The sticker price of your MMP plan is rarely the real cost. The real cost shows up in:

• Time spent on manual reporting that a better data setup would automate.
• Bad spend decisions made from incomplete or delayed attribution data.
• Dependency on data teams to pull insights that should be self-serve.
• Switching costs when you outgrow a tool that wasn’t built to scale with you.

Tenjin is built to reduce all of that and it comes with a dashboard that’s easy to set up and navigate without a data team, pricing that scales with your growth, and raw data access that keeps you in control of your own numbers.

Tenjin vs. Other MMPs

Attribution tools vary widely in how they price and what they include. Most enterprise-first MMPs charge per install, per event, or per data export and essential features like raw data access or API calls often cost extra. You can end up paying more as you grow, not less. 

Tenjin’s model works differently. Your cost per conversion goes down as volume increases, and the full product suite is available at every tier. 

It is also the only MMP with all-inclusive pricing and a cancel anytime policy. While most competitors lock you into term contracts with per-event fees, add-ons, and data caps, Tenjin lets you pay for what you use, nothing more. We’ve compiled this list of the most common mistakes made when choosing an MMP. Compare the data for yourself. 

The right MMP for your team depends on your stack, your volume, and how much hands-on support you need. But if transparent pricing, data ownership, and full feature access matter to you, Tenjin is worth a serious look. 

The Takeaways

Tenjin pricing structure is built around one idea: you should pay for what you use, get access to everything you need, and never feel penalized for growing.

• All-Inclusive Free if you’re starting out or running low volume.
• All-Inclusive S-M-L when you’re scaling and want a lower cost per conversion with full flexibility.
• Enterprise when you need custom infrastructure, dedicated support, and a team that’s actively invested in your growth.

No hidden fees. No paywalled essentials. No annual contract on Free plans. Just accurate attribution data and pricing that makes sense.

Ready to get started? Sign up for free.