Tenjin provides two types of LTV for Ad revenue, and we expect some level of discrepancy due to how each metric is calculated differently.
Ad Mediation LTV
- For each ad impression, your mediation provider will send Tenjin a signal indicating how much the winning network bids.
- We then sum up this impression-level revenue by user and by UA channel/campaign/country.
Ad Revenue LTV
- This method uses estimation based on app sessions provided by the Tenjin SDK. Each Session from the same user in the same UA channel/campaign/country will be considered to have the same monetary value.
Predicted LTV #
The N-Day All pLTV (Ad Mediation + IAP) gives you an early estimate of how much revenue (Ad Mediation Revenue + IAP Revenue) your users are likely to generate within 30 days of Install. It uses Tenjin’s machine learning models to combine ad and in-app purchase trends into a single, easy-to-read prediction.
Predicted LTV helps you make faster, smarter decisions without waiting for the full cohort data to mature. Use it to forecast ROAS, evaluate campaign performance across channels, and reallocate budgets early to maximize your returns.
