---
title: Meta Advanced Mobile Measurement (AMM)
url: "https://tenjin.com/docs/meta-amm-tenjin/"
updated: "2026-06-15"
category: Attribution Tools
---

# Meta Advanced Mobile Measurement (AMM)

### **What is Meta AMM?**

Meta’s **Advanced Mobile Measurement (AMM)** program allows advertisers to access **row-level data** for app Install and post-Install events from Meta platforms (Facebook, Instagram, etc.). This data includes anonymized device-level information that can be used for in-depth analysis, LTV modeling, and optimization across your own BI stack.

Due to privacy policies and data sharing restrictions, this data is only available to advertisers who have signed Meta’s AMM agreement.

## **How to Get Row-Level Data from Tenjin with AMM?**

Tenjin can deliver row-level Attribution and event data from Meta to you, in accordance with Meta’s policies. You can accept the terms from [here](https://developers.facebook.com/advanced_mobile_measurement/terms).

There are a few different methods to access this data:

Currently, this is only supported via S2S Callbacks and Live Ops. Additional methods will be added in the future.

### **1. Server-to-Server (S2S) Callbacks to your own servers**

As per Meta’s AMM terms, Meta row-level data via MMP should be used to send this data to only your own servers and not any other 3rd party servers.

1. Go to the CONFIGURE -> **Apps** tab and click on your app. Click on **Callbacks** tab.

![ width=](https://tenjin.com/wp-content/uploads/2026/01/tenjin-amm-image-67ipm5m6.png)

1. Under the Callbacks tab, select Meta channel and ensure to have signed the AMM terms linked in the Settings tab.

![ width=](https://tenjin.com/wp-content/uploads/2026/01/tenjin-amm-image-2ir31yw4.png)

3. Once step 2 is completed, select the **S2S Callbacks** tab on the top.

![ width=](https://tenjin.com/wp-content/uploads/2026/01/tenjin-amm-image-tvp8kkta.png)

4. Click on **Add A S2S Callback**.

5. Checkmark the option **Is this a first-party (your own) endpoint?**.

![ width=](https://tenjin.com/wp-content/uploads/2026/01/tenjin-amm-image-y1sj98nt.png)

6. Add your URL endpoint with the relevant macros needed from the list shown on the right panel, and click **Save Callback**.

![ width=](https://i0.wp.com/tenjin.com/wp-content/uploads/2026/01/tenjin-amm-image-6mr9bh0g.png?ssl=1)