---
title: Unity Ads Setup
url: "https://tenjin.com/docs/unity-ads-setup/"
updated: "2026-06-15"
category: Channel Setup
---

# Unity Ads Setup

## How to set up Unity Ads campaigns with Tenjin

1. Make sure you have added the Unity Ads account in channels [tab](https://www.tenjin.com/dashboard/integrations). If you haven’t set it up yet, please follow the instructions [here](/docs/non-self-attributing-networks).

 ![image.png](https://tenjin.com/wp-content/uploads/2026/01/image92.png)

1. Go to campaigns [tab](https://www.tenjin.com/dashboard/campaigns), select your Unity Ads account and create a campaign. If this is the first time you’re creating a campaign for your app, you will see the message saying “callback to be created”. Click the link there to follow the instructions and setup an Install callback .

 ![image.png](https://tenjin.com/wp-content/uploads/2026/01/image93.png)

1. On the next page, select Unity Ads from the dropdown and enter your **Unity Game ID**.

 ![image.png](https://tenjin.com/wp-content/uploads/2026/01/image522.png)

1. Toggle ON the Install callback and other Callbacks as needed.

 ![image.png](https://tenjin.com/wp-content/uploads/2026/01/image523.png)

You can obtain your Unity Game ID from the Unity Ads [dashboard](https://dashboard.unity3d.com/) (Suites -> Growth -> User Acquisition -> Apps).

 ![image.png](https://tenjin.com/wp-content/uploads/2026/01/image96.png)

1. Once you save the callback, you can see the click and impression tracking URLs for Unity Ads in the campaign page as shown below.

 ![image.png](https://tenjin.com/wp-content/uploads/2026/01/image97.png)

1. On the Unity Ads [dashboard](https://dashboard.unity3d.com), create a campaign. You will then be able to see where the Tenjin click URL and impression URL should be added under the Attribution links field.

 ![image.png](https://tenjin.com/wp-content/uploads/2026/01/image99.png)

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(How to scale with Unity ROAS campaigns) Watch this informative video on how to scale your apps with Unity ROAS Campaigns:

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#### How to pass ad revenue data to Unity Ads

You can send Ad mediation revenue data from your mediation provider to [Unity Ads’ Audience Pinpointer campaigns](https://docs.unity.com/acquire/APP-campaigns.htm) via Tenjin. As the end result, Unity Ads will have more data points to feed into machine learning. This leads to an automatic optimization based on campaigns’ ROAS, and minimizes your internal campaign management efforts.

 ![image.png](https://tenjin.com/wp-content/uploads/2026/01/image380.png)

Please note that Tenjin does not collect mediation ad revenue data by default. You need to update the Tenjin SDK to a version allowing us to process the impression-level revenue data.

1. [Add Unity Ads as a new marketing channel,](https://www.tenjin.com/dashboard/integrations/new) if it has not been added already.
2. [Choose the app](https://www.tenjin.com/dashboard/apps/) where you want to add the integration.
3. Select the **Callback** Tab.

 ![image.png](https://tenjin.com/wp-content/uploads/2026/01/image468.png)

1. Select Unity Ads in the Channels and Partners drop-down.

 ![image.png](https://tenjin.com/wp-content/uploads/2026/01/image477.png)

1. Enter your Unity Game ID and select **Save**.

  ![image.png](https://tenjin.com/wp-content/uploads/2026/01/image478.png)
2. Turn on the Unity Ads ad revenue callback.

 ![image.png](https://tenjin.com/wp-content/uploads/2026/01/image479.png)

---

#### How to pass in-app purchase (IAP) data to Unity Ads

You can also send in-app purchase (IAP) revenue data from Tenjin to [Unity Ads’ Audience Pinpointer campaigns](https://docs.unity.com/en-us/grow/acquire) via Tenjin. As the end result, Unity Ads will have more data points to feed into machine learning. This leads to an automatic optimization based on campaigns’ ROAS, and minimizes your internal campaign management efforts.

 ![image.png](https://tenjin.com/wp-content/uploads/2026/01/image376.png)

1. [Add Unity Ads as a new marketing channel,](https://www.tenjin.com/dashboard/integrations/new) if it has not been added already.
2. [Choose the app](https://www.tenjin.com/dashboard/apps/) where you want to add the integration.
3. Select the **Callback** Tab.

 ![image.png](https://tenjin.com/wp-content/uploads/2026/01/image468.png)

1. Select Unity Ads in the Channels and Partners drop-down.

 ![image.png](https://tenjin.com/wp-content/uploads/2026/01/image477.png)

1. Enter your Unity Game ID and click **Save**.

  ![image.png](https://tenjin.com/wp-content/uploads/2026/01/image478.png)
2. Turn on the status of the Unity Ads IAP callback.

 ![image.png](https://tenjin.com/wp-content/uploads/2026/01/image479.png)