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大多数开发者和移动营销人员早已将AI融入日常工作流。有的开发者甚至直接用Claude Code或Cursor来Vibe Coding写应用。但一碰到数据分析，画风就变了——移动团队常常得把看板上的截图、表格复制粘贴到聊天框，然后盯着屏幕上跳动的“加载点”，等AI从这些碎片中拼凑出答案。
Introduction Earnings from showing ads in mobile games have seen better years, but despite the...
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AI has made it possible to produce more ad creatives than most user acquisition teams could make a few years ago. One concept can be generated into multiple hooks, formats, voiceovers, localized versions, and AI-assisted variations within a day and overall, there’s a growing trend of increasing creative testing, ads, and harder decisions. But as…
Generative AI has changed how quickly growth teams can produce mobile ad creatives. New hooks, voiceovers, visuals, and full ad variations can now be created in minutes rather than days or weeks. Still, producing more creatives does not automatically lead to stronger performance. Despite the advances in AI, every variation requires testing, time, budget, and…
Mobile cost aggregation brings ad spend from the networks and platforms a team uses into one standardized reporting view and it is a core part of a mobile measurement partner (MMP). This comparison looks at how Singular and Tenjin approach cost aggregation, using only information each company publishes about its own product, including product pages,…
Within the last year, search has become more conversational. Queries are longer, expectations are higher, and people desire to move from questions to a useful, practical next step, without switching tools. AI assistants, skills, plug-ins and MCP servers are helping make this possible. The rapid and high adoption rate of this workflow has evolved at…