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大多数开发者和移动营销人员早已将AI融入日常工作流。有的开发者甚至直接用Claude Code或Cursor来Vibe Coding写应用。但一碰到数据分析，画风就变了——移动团队常常得把看板上的截图、表格复制粘贴到聊天框，然后盯着屏幕上跳动的“加载点”，等AI从这些碎片中拼凑出答案。
介绍 在移动游戏中通过展示广告赚取的收入曾经更好过，但尽管如此...
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This article is written by Anastasiya Starovoytyva, Senior Content Marketing Manager at SplitMetrics — a mobile marketing performance company helping Fortune 100 companies achieve 25%+ revenue growth on Apple Ads and beyond. The more Apple Ads campaigns you run, the more decisions there are to make. Which bids should you change? Should you focus on…
Most app marketers have a daily ritual. They open their marketing analytic tools, their MMP, check their ad networks, and pull up their dashboard. After that, they’ll copy and paste a few numbers into a spreadsheet and try to work out what changed overnight. With a daily grind like that, it’s no surprise that AI…
A user who clicks an ad for a specific in-app offer, lesson, event, or tool expects to find that experience after they install your app. They should not need to search through menus to find the reason they clicked. Deferred deep linking helps preserve that context. It carries the intended in-app destination through the app…
Mobile app marketing teams make decisions across attribution, campaign spend, subscription revenue, ad revenue, and app health, often in separate tools. That makes even a simple performance question slower to answer than it should be. An MCP server connects approved marketing data and tools to an AI application through the Model Context Protocol (MCP), an…