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Most developers and mobile marketers already use AI in their day-to-day workflows. Some developers...
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Mobile cost aggregation brings ad spend from the networks and platforms a team uses into one standardized reporting view and it is a core part of a mobile measurement partner (MMP). This comparison looks at how Singular and Tenjin approach cost aggregation, using only information each company publishes about its own product, including product pages,…
Within the last year, search has become more conversational. Queries are longer, expectations are higher, and people desire to move from questions to a useful, practical next step, without switching tools. AI assistants, skills, plug-ins and MCP servers are helping make this possible. The rapid and high adoption rate of this workflow has evolved at…
Looking at App Store and Google Play revenue alone can paint an incomplete picture of one of the world’s fastest-growing mobile gaming markets. When evaluating a new market, most mobile game publishers start with familiar metrics. You ask the standard questions that look like: How many downloads are there? What’s the average revenue per user?…
Every subscription app eventually asks the same question: how much should we give away before we ask someone to pay? Get it right, and the app builds a steady base of subscribers who stick around. Get it wrong, and user acquisition (UA) teams end up chasing installs that never turn into revenue. However, that question…