Meta Event Manager Configurations #
- Login to your Meta event manager.
- Click “Connect Data” to connect a new data source.
- Choose the “Web” option.
- Create or select your existing dataset (If you have created a pixel already).
- If you choose to create a new dataset, define a name first.
- Choose “Setup manually” to Install the code to your landing page.
- Choose “Meta Pixel only” option.
- Then you will be redirected to the Pixel installation page, as shown below:
- Follow each step, just click “Continue” (no need to Install the code now), then you will find your Pixel created with ID listed as below:
- You can then generate your access token under the “Settings” tab, as shown below:
- After you click “Generate Access Token”, you will see your token as shown below.
Please save your Pixel ID and access token for further configuration.
Configuration on Tenjin dashboard #
- Add Meta Web-to-App channel to Tenjin.
- Create a campaign in the campaigns page and copy the tracking link as below. bFpF2uljcAyfPCzwUJ0tuZ in the URL will be a unique ID for your Tenjin account.
- Turn on the Meta Web-to-App Callback:
- Meta Web to App IAP
- Meta Web to App Install (optional)
- Meta Web to App Custom Event (optional)
Meta Ads Manager #
- Choose a “Sales” objective when you create a campaign on Meta Ads Manager.
- At the ad-set level, please choose “Conversion” → “Website”.
- At the ad level, enter the tracking URL that you generated in the previous section in “Website URL” field.
- Click “Build a URL parameter” link, and follow the setup below to add campaign_id, campaign_name and creative_name mapped to proper params as shown below:
- Please make sure you have already triggered the event to Pixel after all above configuration is completed, you can verify if you have received those events under “Datasets” -> “Overview” in the Meta event manager.
